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Senior Data Analyst, Product(m/w/x)
Full-timeWith HomeofficeSenior
Berlin
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TOTourlane GmbH
Senior Data Analyst - Marketing and Commercial(m/w/x)
Berlin
Full-timeWith Home OfficeSenior
Data Science
Nejo AI Summary
Deep-dive analysis of customer loyalty drivers and CRM retention strategies for a multi-stop travel platform. Advanced SQL skills and a track record of influencing business decisions required. Annual €1,500 development budget and exclusive tourism discounts.
Requirements
- Senior experience in data analytics
- Exposure to marketing and commercial topics
- Track record of influencing business decisions
- Understanding of digital marketing and attribution
- Advanced SQL skills
- Proficiency with Tableau, Looker, or similar
- Python for statistical analysis (strong plus)
- Strong data modeling fundamentals
- Exceptional stakeholder management skills
- Experience designing A/B tests
- Strong grasp of statistical concepts
- Familiarity with CRM platforms and pipelines
- Experience with CDPs (strong plus)
Tasks
- Conduct deep-dives into customer loyalty drivers
- Translate retention findings into strategic recommendations
- Inform loyalty and CRM initiatives with data
- Own analytics integration for new marketing initiatives
- Integrate B2B partnerships into performance measurement
- Build data foundations for marketing and commercial teams
- Contribute to the Customer Data Platform
- Improve CRM data quality standards
- Design A/B tests for pricing and marketing
- Translate experimental results into commercial recommendations
- Deliver pricing insights to influence commercial decisions
- Analyze booking patterns for mark-up adjustments
- Shape the travel product analytics practice
- Establish metrics and data quality standards
- Build foundations for supplier negotiations and margins
- Build and maintain central marketing dashboards
- Ensure stakeholder access to reliable KPI insights
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- SQL
- Tableau
- Looker
- Python
- Braze
- CRM platforms
- CDPs
Benefits
Flexible Working
- Berlin-based hybrid model
Corporate Discounts
- Internal and external tourism discounts
Mentorship & Coaching
- Internal coaching and mentoring
Team Events
- Hackathons
Additional Allowances
- 1500 euro dev budget
Workation & Sabbatical
- 5-month work from abroad
Other Benefits
- Employee Resource Groups
Informal Culture
- Dog-friendly office
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Tourlane GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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TOTourlane GmbH
Senior Data Analyst - Marketing and Commercial(m/w/x)
Berlin
Full-timeWith Home OfficeSenior
Data Science
Nejo AI Summary
Deep-dive analysis of customer loyalty drivers and CRM retention strategies for a multi-stop travel platform. Advanced SQL skills and a track record of influencing business decisions required. Annual €1,500 development budget and exclusive tourism discounts.
Requirements
- Senior experience in data analytics
- Exposure to marketing and commercial topics
- Track record of influencing business decisions
- Understanding of digital marketing and attribution
- Advanced SQL skills
- Proficiency with Tableau, Looker, or similar
- Python for statistical analysis (strong plus)
- Strong data modeling fundamentals
- Exceptional stakeholder management skills
- Experience designing A/B tests
- Strong grasp of statistical concepts
- Familiarity with CRM platforms and pipelines
- Experience with CDPs (strong plus)
Tasks
- Conduct deep-dives into customer loyalty drivers
- Translate retention findings into strategic recommendations
- Inform loyalty and CRM initiatives with data
- Own analytics integration for new marketing initiatives
- Integrate B2B partnerships into performance measurement
- Build data foundations for marketing and commercial teams
- Contribute to the Customer Data Platform
- Improve CRM data quality standards
- Design A/B tests for pricing and marketing
- Translate experimental results into commercial recommendations
- Deliver pricing insights to influence commercial decisions
- Analyze booking patterns for mark-up adjustments
- Shape the travel product analytics practice
- Establish metrics and data quality standards
- Build foundations for supplier negotiations and margins
- Build and maintain central marketing dashboards
- Ensure stakeholder access to reliable KPI insights
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- SQL
- Tableau
- Looker
- Python
- Braze
- CRM platforms
- CDPs
Benefits
Flexible Working
- Berlin-based hybrid model
Corporate Discounts
- Internal and external tourism discounts
Mentorship & Coaching
- Internal coaching and mentoring
Team Events
- Hackathons
Additional Allowances
- 1500 euro dev budget
Workation & Sabbatical
- 5-month work from abroad
Other Benefits
- Employee Resource Groups
Informal Culture
- Dog-friendly office
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Tourlane GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Tourlane GmbH
Industry
Tourism
Description
The company aims to be the leading travel company for authentic, customized, multi-day trips while focusing on sustainability.
Not a perfect match?
- GetYourGuide
Senior Data Analyst, Product(m/w/x)
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