FUNKE
Senior CRM Manager(m/w/x)
Full-timeWith HomeofficeSenior
Berlin, Hamburg, Erfurt
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Developing loyalty propositions and customer experience strategies for ambitious brands. Extensive CRM and full-funnel architect experience required. Hybrid work, health contribution via OpenUp.
Requirements
- Extensive experience in CRM, loyalty propositions, programs, audience-centric strategies
- Full-funnel architect with deep understanding of CRM and marketing automation
- Solid foundation in creative, data, and performance interplay
- Ability to advise, create roadmaps, and propose innovative concepts
- Ability to explain complex data to senior client leadership
- Proactive approach to tasks
- Ability to distinguish theoretical strategy from immediate action
- Natural networker, bringing together disciplines and specialists
- Fluent in German
- Fluent in English
- Capable of leading high-level strategic discussions in German and English
Tasks
- Own end-to-end loyalty narrative
- Define customer agenda and marketing activities
- Develop loyalty propositions and customer experience strategies
- Analyze customer behavior and preferences
- Identify target audience segments and frameworks
- Serve as primary point of contact for strategy
- Navigate complex client environments
- Critically analyze strategy effectiveness
- Interpret metrics like retention and ROI
- Orchestrate cross-disciplinary collaboration
- Link CRM, data, creative, and tech
- Spot opportunities for scope expansion
- Participate in new business pitches
- Drive internal knowledge and industry trends
- Ensure cutting-edge CRM strategies
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Fluent
- English – Fluent
Tools & Technologies
- CRM
- marketing automation
Benefits
Flexible Working
- Hybrid working policy
Healthcare & Fitness
- Health contribution via OpenUp platform
- Multisport programme
Sustainability Focus
- Certified B Corp status
Other Benefits
- Work with awesome clients
- Reasonable adjustments for recruitment process
Learning & Development
- Training, development, and certifications
Team Events
- Global annual DEPT Cares Month
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of DEPT® and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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Developing loyalty propositions and customer experience strategies for ambitious brands. Extensive CRM and full-funnel architect experience required. Hybrid work, health contribution via OpenUp.
Requirements
- Extensive experience in CRM, loyalty propositions, programs, audience-centric strategies
- Full-funnel architect with deep understanding of CRM and marketing automation
- Solid foundation in creative, data, and performance interplay
- Ability to advise, create roadmaps, and propose innovative concepts
- Ability to explain complex data to senior client leadership
- Proactive approach to tasks
- Ability to distinguish theoretical strategy from immediate action
- Natural networker, bringing together disciplines and specialists
- Fluent in German
- Fluent in English
- Capable of leading high-level strategic discussions in German and English
Tasks
- Own end-to-end loyalty narrative
- Define customer agenda and marketing activities
- Develop loyalty propositions and customer experience strategies
- Analyze customer behavior and preferences
- Identify target audience segments and frameworks
- Serve as primary point of contact for strategy
- Navigate complex client environments
- Critically analyze strategy effectiveness
- Interpret metrics like retention and ROI
- Orchestrate cross-disciplinary collaboration
- Link CRM, data, creative, and tech
- Spot opportunities for scope expansion
- Participate in new business pitches
- Drive internal knowledge and industry trends
- Ensure cutting-edge CRM strategies
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Fluent
- English – Fluent
Tools & Technologies
- CRM
- marketing automation
Benefits
Flexible Working
- Hybrid working policy
Healthcare & Fitness
- Health contribution via OpenUp platform
- Multisport programme
Sustainability Focus
- Certified B Corp status
Other Benefits
- Work with awesome clients
- Reasonable adjustments for recruitment process
Learning & Development
- Training, development, and certifications
Team Events
- Global annual DEPT Cares Month
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of DEPT® and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
DEPT®
Industry
Marketing
Description
DEPT® is a digital agency that specializes in tech and marketing, creating innovative solutions for clients across various industries.
Not a perfect match?
- FUNKE
Senior CRM Manager(m/w/x)
Full-timeWith HomeofficeSeniorBerlin, Hamburg, Erfurt - DDB Germany
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Senior CRM Manager:in(m/w/x)
Full-timeTemporary contractWith HomeofficeSeniorHamburgfrom 65,000 - 75,000 / year - IPG Mediabrands
Senior Strategist(m/w/x)
Full-timeWith HomeofficeSeniorDüsseldorf, Frankfurt am Main, Hamburg - Capgemini Invent
Senior Consultant / Manager CRM Transformation(m/w/x)
Full-timeWith HomeofficeManagementBerlin, Frankfurt am Main, Hamburg, Köln, München, Stuttgart