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SHSharkNinja

Senior CRM Manager CE(m/w/x)

Frankfurt am Main
Full-timeWith Home OfficeSenior

Mentoring CRM team on CDP strategy, automating cross-channel messaging for loyalty and retention campaigns at a global product design and technology firm. Proven Senior Manager experience with Bloomreach (Exponea) platform expertise required. Employee stock purchase options available.

Requirements

  • Proven experience in a Senior CRM Manager role
  • Extensive hands-on experience with Bloomreach (Exponea) or similar platform
  • Strong background in Customer Data Platforms (CDPs), data analysis, segmentation, and customer insights
  • Expertise in automated customer journeys, lifecycle marketing, and CRM campaign optimisation
  • Experience delivering cross-channel CRM strategies
  • Strong understanding of customer loyalty programmes, retention strategies, and subscription models
  • Proficiency in SQL, Power BI, and other reporting tools
  • Ability to influence stakeholders and mentor teams

Tasks

  • Lead the development of the CDP strategy
  • Execute the roadmap for loyalty and retention campaigns
  • Automate cross-channel messaging for seamless experiences
  • Mentor and guide the CRM team to foster a data-driven culture
  • Define and analyze key CRM performance metrics
  • Act as the internal expert on Bloomreach best practices
  • Collaborate with Marketing, Data, and Digital teams to align CRM efforts

Work Experience

  • approx. 4 - 6 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • Bloomreach (Exponea)
  • SQL
  • Power BI

Benefits

Healthcare & Fitness

  • Competitive health insurance
  • Wellness programs

Retirement Plans

  • Retirement plans

More Vacation Days

  • Paid time off

Competitive Pay

  • Employee stock purchase options

Corporate Discounts

  • SharkNinja product discounts
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of SharkNinja and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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