Description

As a Senior Brand Manager for Rum, you will shape brand strategies and plans by leveraging consumer insights, leading cross-agency collaborations, and enhancing the brand's digital presence. This role involves managing performance metrics, pricing strategies, and executing plans that drive brand success in a competitive market.

Requirements

• •6+ years of relevant marketing experience
• •Capability to build genuine relationships based on trust and respect
• •Successful management of senior partners
• •Holistic abilities across various marketing growth drivers
• •Comfort with ambiguity and complexity
• •History of working across media, digital, experiential, PR, culture
• •Brilliant execution to high standards in brand building
• •Deep personal accountability for performance
• •Strong commercial and numerical acumen
• •Experience working across multiple countries
• •Proficiency in English and German

Tasks

• •Drive and manage the creation of long-term brand strategy
• •Develop brand plans based on consumer, customer, and shopper insights
• •Lead cross-agency teams to enhance brand communication
• •Collaborate with the Culture & Entertainment function to define brand roles
• •Shape the brand's digital presence with long-term strategies and social media plans
• •Manage the shadow P&L for the brands in the market
• •Analyze and respond to brand performance drivers
• •Oversee pricing, promotional strategies, and margin mix
• •Translate strategies into effective plans that outperform competitors
• •Identify and act on urgent opportunities or issues
• •Generate and implement a range of workable solutions
• •Frame complex issues clearly and incorporate diverse perspectives
• •Challenge self and others to embrace new tasks and methods
• •Communicate persuasively and impactfully across various audiences
• •Seek feedback and development opportunities for personal growth

Benefits