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ZOzooplus SE

Senior App Growth Marketing Manager(m/w/x)

München
Full-timeWith Home OfficeSenior

Driving app user acquisition and retention for a leading pet e-commerce platform. Proven performance optimization and cross-functional leadership skills required. 4-day work week, company car for private use.

Requirements

  • Several years in Growth Marketing roles
  • E-Commerce/Apps experience
  • Proven success in performance optimization
  • Cross-functional coordination skills
  • Strong communication skills
  • Stakeholder management skills
  • Structured working approach
  • Ability to align teams
  • Ability to prioritize initiatives
  • Ability to drive growth
  • Experience in complex environments
  • Strategic mindset
  • Hands-on mindset
  • Passion for scalable growth

Tasks

  • Coordinate app growth across marketing channels
  • Provide horizontal leadership in matrix structures
  • Act as the single point of contact between Business and Product
  • Collect and prioritize product development requests
  • Own measurement and reporting frameworks
  • Manage the AppsFlyer MMP tool
  • Conduct data analysis and A/B testing
  • Track key performance indicators (KPIs)
  • Build an App Center of Excellence
  • Develop expertise in functional growth areas
  • Manage full app marketing and promo budgets
  • Lead the commercial plan for user acquisition
  • Lead the commercial plan for retention and engagement
  • Lead the commercial plan for Web2App migration

Work Experience

  • approx. 4 - 6 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishFluent
  • Germanis a plus

Tools & Technologies

  • AppsFlyer

Benefits

Learning & Development

  • Development opportunities
  • Excellent training

Career Advancement

  • Career path shaping

Other Benefits

  • Support

Healthcare & Fitness

  • Wellbeing offers

Public Transport Subsidies

  • Subsidised transport

Company Bike

  • Bike leasing

Corporate Discounts

  • 20% product discount
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of zooplus SE and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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