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Senior App Growth Marketing Manager(m/w/x)
Driving app user acquisition and retention for a leading pet e-commerce platform. Proven performance optimization and cross-functional leadership skills required. 4-day work week, company car for private use.
Requirements
- Several years in Growth Marketing roles
- E-Commerce/Apps experience
- Proven success in performance optimization
- Cross-functional coordination skills
- Strong communication skills
- Stakeholder management skills
- Structured working approach
- Ability to align teams
- Ability to prioritize initiatives
- Ability to drive growth
- Experience in complex environments
- Strategic mindset
- Hands-on mindset
- Passion for scalable growth
Tasks
- Coordinate app growth across marketing channels
- Provide horizontal leadership in matrix structures
- Act as the single point of contact between Business and Product
- Collect and prioritize product development requests
- Own measurement and reporting frameworks
- Manage the AppsFlyer MMP tool
- Conduct data analysis and A/B testing
- Track key performance indicators (KPIs)
- Build an App Center of Excellence
- Develop expertise in functional growth areas
- Manage full app marketing and promo budgets
- Lead the commercial plan for user acquisition
- Lead the commercial plan for retention and engagement
- Lead the commercial plan for Web2App migration
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Fluent
- German – is a plus
Tools & Technologies
- AppsFlyer
Benefits
Learning & Development
- Development opportunities
- Excellent training
Career Advancement
- Career path shaping
Other Benefits
- Support
Healthcare & Fitness
- Wellbeing offers
Public Transport Subsidies
- Subsidised transport
Company Bike
- Bike leasing
Corporate Discounts
- 20% product discount
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Senior App Growth Marketing Manager(m/w/x)
Driving app user acquisition and retention for a leading pet e-commerce platform. Proven performance optimization and cross-functional leadership skills required. 4-day work week, company car for private use.
Requirements
- Several years in Growth Marketing roles
- E-Commerce/Apps experience
- Proven success in performance optimization
- Cross-functional coordination skills
- Strong communication skills
- Stakeholder management skills
- Structured working approach
- Ability to align teams
- Ability to prioritize initiatives
- Ability to drive growth
- Experience in complex environments
- Strategic mindset
- Hands-on mindset
- Passion for scalable growth
Tasks
- Coordinate app growth across marketing channels
- Provide horizontal leadership in matrix structures
- Act as the single point of contact between Business and Product
- Collect and prioritize product development requests
- Own measurement and reporting frameworks
- Manage the AppsFlyer MMP tool
- Conduct data analysis and A/B testing
- Track key performance indicators (KPIs)
- Build an App Center of Excellence
- Develop expertise in functional growth areas
- Manage full app marketing and promo budgets
- Lead the commercial plan for user acquisition
- Lead the commercial plan for retention and engagement
- Lead the commercial plan for Web2App migration
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Fluent
- German – is a plus
Tools & Technologies
- AppsFlyer
Benefits
Learning & Development
- Development opportunities
- Excellent training
Career Advancement
- Career path shaping
Other Benefits
- Support
Healthcare & Fitness
- Wellbeing offers
Public Transport Subsidies
- Subsidised transport
Company Bike
- Bike leasing
Corporate Discounts
- 20% product discount
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
zooplus SE
Industry
Retail
Description
The company is Europe’s leading online pet platform, delivering happiness to over 9 million pet parents each year.
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