Skip to content
New Job?Nejo!

The AI Job Search Engine

BABaxter

Regional Marketing Manager(m/w/x)

München
Full-timeOn-siteSenior

As a Regional Marketing Manager for HST in Western Europe, you will drive marketing strategies, enhance brand awareness, and engage customers. This role involves collaborating with teams, managing product marketing, and analyzing campaign performance to support business growth.

Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • Minimum 5 years of experience in marketing
  • Focus on B2B marketing and product marketing
  • Proven track record in developing and executing marketing strategies
  • Strong understanding of Western European HST market and industry trends
  • Excellent communication skills
  • Project management skills
  • Analytical skills
  • Ability to work independently and collaboratively
  • Fluency in English
  • Proficiency in additional European languages

Tasks

  • Develop and execute regional marketing strategies
  • Manage portfolio profitability and rationalization
  • Conduct market research and analysis for trends and opportunities
  • Collaborate with sales, product management, and customer service teams
  • Create and execute product marketing plans for Surfaces, Safe Patient Handling, and Stretchers
  • Manage product content, including descriptions and case studies
  • Align product messaging with market requirements
  • Support local tender submissions for HST solutions
  • Develop and distribute support tools for distributor partners
  • Identify repair and upgrade opportunities for existing customers
  • Measure and analyze campaign performance for optimization
  • Manage regional marketing budget and resource allocation
  • Track key performance indicators to measure marketing performance
  • Provide marketing reports and insights to stakeholders
  • Maintain relationships with external stakeholders, including customers and partners
  • Represent the company at industry events and conferences

Work Experience

  • 5 years

Education

  • Bachelor's degree

Languages

  • EnglishBusiness Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Baxter and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

  • NVIDIA

    Regional Marketing Manager, Central Europe – Consumer Products(m/w/x)

    Full-timeOn-siteManagement
    München
  • Carl Zeiss Meditec AG

    Strategic Marketing Manager(m/w/x)

    Full-timeOn-siteSenior
    München
  • Parametric Technology Gesellschaft m.b.H.

    ABM & Demand Generation Marketing Senior Specialist - MedTech(m/w/x)

    Full-timeOn-siteSenior
    München
  • Gilead Sciences

    Marketing Director(m/w/x)

    Full-timeOn-siteSenior
    München
  • Tools for Humanity

    Marketing Manager, Central Europe(m/w/x)

    Full-timeOn-siteSenior
    München
View all 100+ similar jobs

Nejo is an AI – results may be incomplete or contain mistakes