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PAParametric Technology Gesellschaft m.b.H.

ABM & Demand Generation Marketing Senior Specialist - MedTech(m/w/x)

München
Full-timeOn-siteSenior

Marketing for software integrating physical and digital worlds to enhance operations and product creation in the medical technology sector. 3+ years of account-based marketing experience and medical technology sector experience required. Flexible hybrid work setup.

Requirements

  • 5–10 years of B2B marketing experience
  • At least 3 years of ABM experience
  • Experience in MedTech sector
  • Proven track record of successful ABM campaigns
  • Expertise in managing large-scale events and digital programs
  • Strong understanding of sales processes
  • Hands-on experience with Salesforce, Eloqua, 6sense, and reporting tools
  • Exceptional project management skills
  • Clear and persuasive communication skills
  • Self-driven team player

Tasks

  • Design and execute 1-1 ABM campaigns
  • Create broader demand generation campaigns
  • Leverage digital advertising, email, events, and webinars
  • Collaborate with sales teams to understand target accounts
  • Develop marketing strategies aligned with sales objectives
  • Educate sales on incoming DGEN leads
  • Create feedback loops to improve campaign effectiveness
  • Launch initiatives to engage priority accounts
  • Generate qualified leads and support opportunity progression
  • Monitor campaign performance and analyze results
  • Refine strategies to maximize campaign impact
  • Utilize Qlik, Salesforce, 6sense, GA4, and Eloqua for tracking
  • Oversee ABM & DGEN budget allocation

Work Experience

  • 3 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • Salesforce
  • Eloqua
  • 6sense
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