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CACarl Zeiss Meditec AG

Strategic Marketing Manager(m/w/x)

München
Full-timeOn-siteSenior

Defining marketing strategies for ZEISS SMILE pro in 100+ year ophthalmology firm. 5+ years marketing experience, ophthalmology or healthcare background preferred. Cross-functional project leadership.

Requirements

  • Bachelor's or Master's degree in Marketing, Business Administration, or Science
  • Minimum of 5 years of work experience in Marketing, preferably in Ophthalmology or Healthcare
  • Excellent analytical skills and data-driven mindset
  • Strategic orientation and solid business acumen
  • Passion for Marketing and Creativity
  • Curiosity about understanding customers and their motivations
  • Structured thinking and proven planning skills
  • Strong communication skills and ability to create inspiring presentations in English
  • Fluency in English and ideally German, with other languages beneficial
  • High flexibility and willingness to travel internationally

Tasks

  • Develop and define marketing strategies for workflows, products, and services
  • Create strategic positioning statements based on market analysis and customer insights
  • Define product launch plans in collaboration with markets and product management
  • Steer project partners for launch campaigns with product management and communication teams
  • Collaborate with internal and external stakeholders to execute growth plans for ZEISS SMILE pro
  • Increase global market presence through effective marketing initiatives

Work Experience

  • 5 years

Education

  • Bachelor's degree

Languages

  • EnglishBusiness Fluent
  • GermanBasic
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Carl Zeiss Meditec AG and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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