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GIGiesecke + Devrient GmbH

Product Marketing Manager / Paytech Card(m/w/x)

München
Full-timeOn-siteSenior
AI/ML

Global product marketing for payment cards and Fintech, developing segmentation and go-to-market strategies. 5+ years B2B Product Marketing experience, including content and digital marketing, required. International collaboration across diverse markets.

Requirements

  • 5+ years Product Marketing experience (B2B context), Content Marketing, Social Media management, Digital Marketing
  • Relevant Sales or Business Development experience (alternative for exceptional candidates)
  • Experience in retail banking/retail payments/fintech industry (strong benefit)
  • Professional English level (writing, oral communication, presentations)
  • Strong LinkedIn experience and profile
  • Personal engagement
  • Passion
  • Strong interpersonal and communication skills
  • Experience using AI (LLM) tools for content generation and analysis
  • Ability to coordinate and drive projects across multiple teams and geographies
  • Ability to deliver compelling messaging of G+D’s value proposition
  • Proven ability to work in an international environment

Tasks

  • Develop customer segmentation strategies.
  • Define product positioning.
  • Design value propositions.
  • Conduct competitive analysis.
  • Develop go-to-market strategies.
  • Define customer personas.
  • Define global product marketing strategies.
  • Execute global product marketing plans.
  • Lead global product marketing initiatives.
  • Create product collaterals.
  • Create sales assets.
  • Align product collaterals and sales assets.
  • Create high-quality posts with AI/LLM tools.
  • Write high-quality articles with AI/LLM tools.
  • Develop high-quality case studies with AI/LLM tools.
  • Develop global messaging frameworks for localization.
  • Develop global campaign toolkits for localization.
  • Partner with Corporate Communications on PR initiatives.
  • Partner with Corporate Communications on LinkedIn initiatives.
  • Partner with Corporate Communications on media initiatives.
  • Design and coordinate global webinars.
  • Design and coordinate in-house events.
  • Design and coordinate industry conferences.
  • Support regional event implementation.
  • Collaborate with local marketing teams.
  • Collaborate with sales heads.
  • Collaborate with global portfolio stakeholders.
  • Engage proactively with business units.
  • Engage proactively with partner companies.
  • Mentor and enable local sales teams on digital channels.
  • Manage and coordinate marketing for Central Europe & UK.
  • Monitor global market developments.
  • Monitor competitor developments.
  • Identify relevant market trends.
  • Collaborate with internal marketing, portfolio, and sales teams.
  • Engage with industry associations.
  • Engage with media partners.
  • Engage with partner companies.
  • Engage with external marketing agencies.

Work Experience

  • 5 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • LinkedIn
  • AI (LLM) tools
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Giesecke + Devrient GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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