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EMemnify

Product Marketing Manager (IoT / Telco)(m/w/x)

Berlin
Full-timeOn-siteExperienced

Shaping product positioning and sales enablement for IoT/Telco use cases. Product marketing experience in IoT/Telco required. Cross-functional collaboration with Product, Sales, and Marketing.

Requirements

  • Product marketing experience in IoT, telecom/connectivity, or related industries
  • Strong understanding of IoT/telco landscape
  • Experience in competitive analysis, sales enablement, go-to-market execution
  • Cross-functional collaboration with Product, Sales, Marketing
  • Storytelling skills: translating technical to business value
  • Experience at IoT companies, connectivity providers, or modern telco
  • Traditional telco candidates with modern, fast-paced mindset
  • Experience in scale-ups or high-growth environments (plus)
  • Deep understanding of market, competitors, customer needs
  • Proactive identification of gaps in messaging and positioning
  • Creation of sales-valued assets
  • Thriving in ambiguity, building structure
  • No experience in IoT or telecom
  • Not relying on long ramp-up for product understanding
  • Preference for broad impact vs. narrow ownership

Tasks

  • Shape product positioning and communication
  • Own competitive intelligence and sales enablement
  • Execute go-to-market strategies for key use cases
  • Equip Sales and SDR teams with compelling assets
  • Build and maintain competitive landscape understanding
  • Support strategic deals and high-value opportunities
  • Drive go-to-market initiatives for key products
  • Develop competitive differentiation narratives
  • Create sales enablement materials and battle cards
  • Partner with Sales to improve win rates
  • Support RFPs with tailored messaging and insights
  • Contribute to new product go-to-market strategies
  • Collaborate with Product and Engineering
  • Translate technical features into customer value
  • Build content frameworks for campaigns

Work Experience

  • approx. 1 - 4 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent
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