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EMemnify

Demand Generation Content Manager(m/w/x)

Berlin
Full-timeOn-siteExperienced

Creating conversion-focused content and landing pages for paid channels. 4-7+ years B2B content or demand generation experience required. Optimization of website conversion flows and A/B testing on messaging.

Requirements

  • 4–7+ years in B2B content, growth, or demand generation
  • Proven conversion-focused content creation
  • Strong understanding of paid acquisition
  • Strong understanding of landing page optimization
  • Strong understanding of B2B buyer journeys
  • Ability to simplify technical topics
  • Data-driven mindset, fluent in performance metrics
  • Experience in IoT, telecom, SaaS, or technical audiences
  • Familiarity with HubSpot, LinkedIn Campaign Manager, Google Analytics
  • Experience working closely with paid media teams

Tasks

  • Create conversion-focused content for paid channels
  • Develop high-performing landing pages
  • Conduct A/B testing on messaging and creatives
  • Optimize website conversion flows
  • Partner with Demand Gen and Paid Media teams
  • Launch and refine high-performing campaigns
  • Lead ongoing experimentation with page structures
  • Improve visitor-to-lead conversion rates
  • Enhance lead-to-qualified-pipeline conversion
  • Translate complex IoT topics into clear messaging
  • Refine strategy using performance data
  • Maximize ROI through continuous optimization

Work Experience

  • 4 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • LinkedIn
  • Google
  • Meta
  • HubSpot
  • LinkedIn Campaign Manager
  • Google Analytics
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