Avantpark
B2B Marketing Manager(m/w/x)
Full-timeOn-siteExperienced
Mainz, Berlin
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Refining brand positioning and value propositions for embedded automotive software. 5-10 years B2B tech marketing experience required. 30 vacation days, gym benefits.
Requirements
- 5–10 years B2B marketing experience (ideally tech/software)
- Strong hands-on digital marketing and content creation
- Solid understanding of positioning, messaging, and product marketing
- Experience with external partners or agencies
- Strong English communication skills
- Enjoyment of taking ownership and making things happen
- Enjoyment of building clarity in evolving situations
- Combination of structured thinking and pragmatic mindset
- Focus on outcomes, not perfect concepts
- Knowing when to do things yourself and when to leverage support
Tasks
- Shape and refine brand positioning across markets
- Develop clear messaging and value propositions
- Create a consistent brand foundation
- Ensure brand consistency across all channels and materials
- Plan and execute B2B marketing activities
- Own key digital channels like LinkedIn, website, and email marketing
- Create core content such as posts, messaging, presentations, and website content
- Ensure consistent and effective marketing execution
- Translate product features into customer-oriented value propositions
- Support and drive go-to-market activities for new software products
- Create sales enablement materials
- Adapt messaging for different target groups and product stages
- Identify when external expertise adds value
- Brief and guide external partners effectively
- Ensure quality and alignment with brand positioning
- Manage external contributions within budget constraints
- Collaborate closely with sales, product management, and leadership
- Align marketing activities with business goals
- Define priorities for event and trade show activities
- Track relevant KPIs such as leads, engagement, and conversion
- Continuously improve activities based on results and feedback
- Focus on high-impact marketing activities
Work Experience
- 5 - 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
Informal Culture
- Creative working atmosphere
Flexible Working
- Flexible work hours
More Vacation Days
- 30 vacation days
Learning & Development
- Sponsored German language courses
Healthcare & Fitness
- Gym benefits (Urban Sports Club)
Company Bike
- Bike leasing opportunity
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of OpenSynergy and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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Refining brand positioning and value propositions for embedded automotive software. 5-10 years B2B tech marketing experience required. 30 vacation days, gym benefits.
Requirements
- 5–10 years B2B marketing experience (ideally tech/software)
- Strong hands-on digital marketing and content creation
- Solid understanding of positioning, messaging, and product marketing
- Experience with external partners or agencies
- Strong English communication skills
- Enjoyment of taking ownership and making things happen
- Enjoyment of building clarity in evolving situations
- Combination of structured thinking and pragmatic mindset
- Focus on outcomes, not perfect concepts
- Knowing when to do things yourself and when to leverage support
Tasks
- Shape and refine brand positioning across markets
- Develop clear messaging and value propositions
- Create a consistent brand foundation
- Ensure brand consistency across all channels and materials
- Plan and execute B2B marketing activities
- Own key digital channels like LinkedIn, website, and email marketing
- Create core content such as posts, messaging, presentations, and website content
- Ensure consistent and effective marketing execution
- Translate product features into customer-oriented value propositions
- Support and drive go-to-market activities for new software products
- Create sales enablement materials
- Adapt messaging for different target groups and product stages
- Identify when external expertise adds value
- Brief and guide external partners effectively
- Ensure quality and alignment with brand positioning
- Manage external contributions within budget constraints
- Collaborate closely with sales, product management, and leadership
- Align marketing activities with business goals
- Define priorities for event and trade show activities
- Track relevant KPIs such as leads, engagement, and conversion
- Continuously improve activities based on results and feedback
- Focus on high-impact marketing activities
Work Experience
- 5 - 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
Informal Culture
- Creative working atmosphere
Flexible Working
- Flexible work hours
More Vacation Days
- 30 vacation days
Learning & Development
- Sponsored German language courses
Healthcare & Fitness
- Gym benefits (Urban Sports Club)
Company Bike
- Bike leasing opportunity
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of OpenSynergy and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
OpenSynergy
Industry
IT
Description
OpenSynergy is an independently managed tech company based in Berlin that develops embedded software for next-generation vehicles and industrial applications.
Not a perfect match?
- Avantpark
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Full-timeOn-siteSeniorHamburg, Berlin - NICE
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Full-timeOn-siteSeniorBerlin - FREENOW
Senior Marketing Manager(m/w/x)
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