Description

As a Performance Marketing Specialist, you will drive customer acquisition by managing and optimizing paid campaigns across various platforms. This role involves crafting compelling ad copy, collaborating with teams, and leveraging data insights to enhance performance and creativity.

Requirements

• •Native-level fluency in German
• •Passion for combining storytelling with data
• •Experience in directing creative teams and agencies
• •Knowledge of digital marketing technologies and media buying strategies
• •Outstanding organizational skills
• •Experience in using Google Analytics or equivalent
• •Experimental mindset and curiosity about AI tools
• •Experience with creative analytics platforms such as Motion
• •3+ years of experience in performance marketing

Tasks

• •Manage paid search and social campaigns
• •Build, optimize, and scale campaigns
• •Use data to guide marketing decisions
• •Contribute to creative performance strategies
• •Write and test ad copy and creatives
• •Shape full funnel media buying strategies
• •Collaborate with cross-functional teams
• •Manage and optimize paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads
• •Build full funnel campaigns for brand awareness and conversion
• •Write, test, and optimize ad copy for performance improvement
• •Manage paid media budgets and forecast expenses
• •Translate data into insights using Google Analytics
• •Develop effective campaigns with Growth, Product Marketing, and Design teams
• •Lead creative learning agenda for performance acquisition
• •Write creative briefs for UGC creators and design teams
• •Manage static and video editing reviews with attention to detail
• •Integrate creative performance insights and trends
• •Conduct creative research using Ads Library and customer insights
• •Explore AI tools for generative creatives and workflow improvements

Tools & Technologies

Benefits