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Team Lead Performance Marketing(m/w/x)
Developing paid search, display, social strategies for a digital automotive platform with multiple brands, leading a team. 6+ years managing large-scale paid media, AI-powered advertising trends knowledge required. 30 days vacation, dedicated education budget.
Requirements
- 6+ years managing large-scale paid media
- Knowledge of AI-powered advertising trends
- Ability to design data-driven strategies
- Skills in audience segmentation and research
- Strong analytical and data translation skills
- Leadership and team-building skills
- Experience mentoring high-performing teams
- Effective communication with senior stakeholders
- Experience utilizing AI-driven tools
- Eagerness to experiment and learn
- Excellent organizational skills and creativity
- Ability to manage multiple projects
- Fluent English and German proficiency plus
Tasks
- Develop comprehensive digital marketing strategies
- Manage paid search, display, and social channels
- Build and lead a high-performing team
- Establish scalable processes for campaign execution
- Identify keywords and target audiences for campaigns
- Refine targeting to improve lead quality
- Analyze cross-channel performance to maximize ROI
- Partner with Tech and Data teams on automation
- Collaborate on ad copy and creative assets
- Test innovative advertising features and AI opportunities
Work Experience
- 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Basic
Tools & Technologies
- Search engines
- App stores
- Display platforms
- Social platforms
- AI-powered advertising
- AI-driven tools
Benefits
Flexible Working
- Working from home options
- Flexible working hours
More Vacation Days
- 30 days of vacation
Additional Allowances
- Dedicated education budget
Learning & Development
- Online courses
- Conferences and trainings
Corporate Discounts
- Discounts on well-known brands
Other Benefits
- Special offers on cars
Mental Health Support
- Free access to Headspace
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Team Lead Performance Marketing(m/w/x)
Developing paid search, display, social strategies for a digital automotive platform with multiple brands, leading a team. 6+ years managing large-scale paid media, AI-powered advertising trends knowledge required. 30 days vacation, dedicated education budget.
Requirements
- 6+ years managing large-scale paid media
- Knowledge of AI-powered advertising trends
- Ability to design data-driven strategies
- Skills in audience segmentation and research
- Strong analytical and data translation skills
- Leadership and team-building skills
- Experience mentoring high-performing teams
- Effective communication with senior stakeholders
- Experience utilizing AI-driven tools
- Eagerness to experiment and learn
- Excellent organizational skills and creativity
- Ability to manage multiple projects
- Fluent English and German proficiency plus
Tasks
- Develop comprehensive digital marketing strategies
- Manage paid search, display, and social channels
- Build and lead a high-performing team
- Establish scalable processes for campaign execution
- Identify keywords and target audiences for campaigns
- Refine targeting to improve lead quality
- Analyze cross-channel performance to maximize ROI
- Partner with Tech and Data teams on automation
- Collaborate on ad copy and creative assets
- Test innovative advertising features and AI opportunities
Work Experience
- 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Basic
Tools & Technologies
- Search engines
- App stores
- Display platforms
- Social platforms
- AI-powered advertising
- AI-driven tools
Benefits
Flexible Working
- Working from home options
- Flexible working hours
More Vacation Days
- 30 days of vacation
Additional Allowances
- Dedicated education budget
Learning & Development
- Online courses
- Conferences and trainings
Corporate Discounts
- Discounts on well-known brands
Other Benefits
- Special offers on cars
Mental Health Support
- Free access to Headspace
About the Company
AUTO1 Group
Industry
Automotive
Description
AUTO1 Group ist Europas führende digitale Automobilplattform. Als dynamisches Tech-Unternehmen revolutionieren wir mit unseren Marken wirkaufendeinauto.de, AUTO1.com und Autohero die Automobilbranche.
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