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GEGetYourGuide

Paid Search Lead (Ad Asset Intelligence & Automation)(m/w/x)

Berlin
Full-timeWith Home OfficeSenior
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Defining roadmap for Paid Search content strategy and advancing creative automation for ad asset superiority. 5-7 years performance marketing experience required. Hybrid working, annual personal growth budget.

Requirements

  • Degree in economics, marketing, statistics, computer science, or similar quantitative discipline
  • 5-7 years of experience in performance marketing, solid expertise in Paid Search, strategic initiatives at scale
  • Track record of owning domain/roadmap, delivering measurable outcomes through cross-functional leadership
  • Deep understanding of Google Ads creative systems (RSA architecture, auto-created ads, ad customizers, dynamic creative optimization, API integrations)
  • Experience orchestrating cross-functional initiatives with internal and external stakeholders
  • Ability to identify emerging trends in ad creative, automation, GenAI, translating into competitive strategies
  • Strong critical thinking for evaluating creative control vs. automation efficiency, resolving conflicting priorities
  • Expertise in defining experimentation frameworks and innovation governance
  • Fluent in discussing key marketing KPIs and creative performance metrics
  • Comfortable working with large datasets, analyzing creative performance patterns. SQL skills are a plus.
  • Understanding of LLM-based creative generation and AI readiness in Paid Search optimization
  • Ability to digest complex technical requirements (LLM prompting, fine-tuning, asset pipeline architecture, creative quality scoring) and translate into strategic direction
  • Excellent command of written and spoken English

Tasks

  • Define roadmap for Paid Search content strategy
  • Advance creative automation for ad asset superiority
  • Balance automation speed with quality control and brand safety
  • Identify emerging trends in ad creation and GenAI integration
  • Translate trends into GetYourGuide-specific opportunities
  • Align with platform partners for ad format evolution
  • Shape RSA strategy around platform shifts
  • Act as strategic stakeholder between Performance, Product, and Data Science teams
  • Ensure optimization tools adapt to Google's ad creation landscape
  • Maintain GetYourGuide's quality standards
  • Conduct analysis of ad creative performance and platform dynamics
  • Create scalable processes for asset library management
  • Implement creative quality control and brand safety governance

Work Experience

  • 5 - 7 years

Education

  • Bachelor's degree

Languages

  • English – Business Fluent

Tools & Technologies

  • Google Ads
  • Paid Search
  • RSA architecture
  • API integrations
  • GenAI
  • LLM
  • SQL

Benefits

Flexible Working

  • Hybrid working approach
  • Work from anywhere (30 days/year)

Additional Allowances

  • Annual personal growth budget

Mentorship & Coaching

  • Mentorship programs

Team Events

  • Quarterly team events
  • Yearly company-wide events

Public Transport Subsidies

  • Monthly transportation budget

Healthcare & Fitness

  • Monthly fitness budget
  • Health and wellness benefits

Corporate Discounts

  • Discounts on activities

Learning & Development

  • Language reimbursement program
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of GetYourGuide and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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