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Head of Performance Media(m/w/x)
Scaling paid media channels for global travel experiences, optimizing Google Ads, Meta, Smartly, and TikTok campaigns. 5-7 years hands-on performance marketing experience required. Annual personal growth budget, virtual stock options, and 30 days/year work from anywhere.
Requirements
- 5-7 years hands-on performance marketing experience
- Expert-level proficiency in Google Ads, Meta for Business, Smartly, TikTok
- Proven track record scaling paid media channels
- Deep expertise in incrementality testing
- Strong strategic thinking and roadmap shaping
- Advanced analytical skills and data translation
- Proficiency in analytics platforms (Google Analytics, data visualization)
- Comfortable with SQL or similar query languages (preferred)
- Ability to balance short-term and long-term value
- Strong stakeholder management skills
- Excellent communication skills for data insights
- Based in or willing to relocate to Berlin
Tasks
- Drive campaign optimization
- Shape bidding strategies
- Build measurement capabilities
- Set and own ROAS targets
- Identify new format and audience opportunities
- Design incrementality testing initiatives
- Refine attribution models
- Develop strategic frameworks for budget allocation
- Champion best-in-class measurement practices
- Implement advanced bidding strategies
- Stay ahead of platform innovations
- Provide strategic budget allocation recommendations
- Partner with creative teams on ad strategy
- Collaborate on format and messaging innovation
- Identify and prioritize landing page optimizations
- Provide performance insights to leadership
Work Experience
- 5 - 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Google Ads
- Meta for Business
- Smartly
- TikTok
- Google Analytics
Benefits
Additional Allowances
- Annual personal growth budget
Mentorship & Coaching
- Mentorship programs
Competitive Pay
- Virtual stock options
Retirement Plans
- Company pension scheme
Flexible Working
- Work from anywhere (30 days/year)
Team Events
- Quarterly team events
- Yearly company-wide events
Public Transport Subsidies
- Monthly transportation budget
Healthcare & Fitness
- Monthly fitness budget
- Health and wellness benefits
Corporate Discounts
- Discounts for friends and family
Learning & Development
- Language reimbursement program
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Head of Performance Media(m/w/x)
Scaling paid media channels for global travel experiences, optimizing Google Ads, Meta, Smartly, and TikTok campaigns. 5-7 years hands-on performance marketing experience required. Annual personal growth budget, virtual stock options, and 30 days/year work from anywhere.
Requirements
- 5-7 years hands-on performance marketing experience
- Expert-level proficiency in Google Ads, Meta for Business, Smartly, TikTok
- Proven track record scaling paid media channels
- Deep expertise in incrementality testing
- Strong strategic thinking and roadmap shaping
- Advanced analytical skills and data translation
- Proficiency in analytics platforms (Google Analytics, data visualization)
- Comfortable with SQL or similar query languages (preferred)
- Ability to balance short-term and long-term value
- Strong stakeholder management skills
- Excellent communication skills for data insights
- Based in or willing to relocate to Berlin
Tasks
- Drive campaign optimization
- Shape bidding strategies
- Build measurement capabilities
- Set and own ROAS targets
- Identify new format and audience opportunities
- Design incrementality testing initiatives
- Refine attribution models
- Develop strategic frameworks for budget allocation
- Champion best-in-class measurement practices
- Implement advanced bidding strategies
- Stay ahead of platform innovations
- Provide strategic budget allocation recommendations
- Partner with creative teams on ad strategy
- Collaborate on format and messaging innovation
- Identify and prioritize landing page optimizations
- Provide performance insights to leadership
Work Experience
- 5 - 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Google Ads
- Meta for Business
- Smartly
- TikTok
- Google Analytics
Benefits
Additional Allowances
- Annual personal growth budget
Mentorship & Coaching
- Mentorship programs
Competitive Pay
- Virtual stock options
Retirement Plans
- Company pension scheme
Flexible Working
- Work from anywhere (30 days/year)
Team Events
- Quarterly team events
- Yearly company-wide events
Public Transport Subsidies
- Monthly transportation budget
Healthcare & Fitness
- Monthly fitness budget
- Health and wellness benefits
Corporate Discounts
- Discounts for friends and family
Learning & Development
- Language reimbursement program
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
GetYourGuide
Industry
Tourism
Description
GetYourGuide is the globally leading marketplace for unforgettable travel experiences, helping travelers discover the best things to do.
Not a perfect match?
- JustWatch
Head of Performance Marketing(m/w/x)
Full-timeWith HomeofficeExperiencedBerlin - momox
Head of Performance Marketing(m/w/x)
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Full-timeWith HomeofficeSeniorBerlin - GetYourGuide
Senior Marketing Manager, App Growth(m/w/x)
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Senior Performance Marketing Manager(m/w/x)
Full-timeWith HomeofficeSeniorBerlin