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GEGetYourGuide

Head of Performance Media(m/w/x)

Berlin
Full-timeWith Home OfficeSenior

Scaling paid media channels for global travel experiences, optimizing Google Ads, Meta, Smartly, and TikTok campaigns. 5-7 years hands-on performance marketing experience required. Annual personal growth budget, virtual stock options, and 30 days/year work from anywhere.

Requirements

  • 5-7 years hands-on performance marketing experience
  • Expert-level proficiency in Google Ads, Meta for Business, Smartly, TikTok
  • Proven track record scaling paid media channels
  • Deep expertise in incrementality testing
  • Strong strategic thinking and roadmap shaping
  • Advanced analytical skills and data translation
  • Proficiency in analytics platforms (Google Analytics, data visualization)
  • Comfortable with SQL or similar query languages (preferred)
  • Ability to balance short-term and long-term value
  • Strong stakeholder management skills
  • Excellent communication skills for data insights
  • Based in or willing to relocate to Berlin

Tasks

  • Drive campaign optimization
  • Shape bidding strategies
  • Build measurement capabilities
  • Set and own ROAS targets
  • Identify new format and audience opportunities
  • Design incrementality testing initiatives
  • Refine attribution models
  • Develop strategic frameworks for budget allocation
  • Champion best-in-class measurement practices
  • Implement advanced bidding strategies
  • Stay ahead of platform innovations
  • Provide strategic budget allocation recommendations
  • Partner with creative teams on ad strategy
  • Collaborate on format and messaging innovation
  • Identify and prioritize landing page optimizations
  • Provide performance insights to leadership

Work Experience

  • 5 - 7 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • Google Ads
  • Meta for Business
  • Smartly
  • TikTok
  • Google Analytics

Benefits

Additional Allowances

  • Annual personal growth budget

Mentorship & Coaching

  • Mentorship programs

Competitive Pay

  • Virtual stock options

Retirement Plans

  • Company pension scheme

Flexible Working

  • Work from anywhere (30 days/year)

Team Events

  • Quarterly team events
  • Yearly company-wide events

Public Transport Subsidies

  • Monthly transportation budget

Healthcare & Fitness

  • Monthly fitness budget
  • Health and wellness benefits

Corporate Discounts

  • Discounts for friends and family

Learning & Development

  • Language reimbursement program
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of GetYourGuide and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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