Arc'teryx
Digital Marketing Lead - EMEA(m/w/x)
Full-timeWith HomeofficeSenior
München
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ARArc’teryx
Paid Media Specialist - EMEA(m/w/x)
München
Full-timeWith Home OfficeExperienced
AI/ML
Nejo AI Summary
Top-of-funnel brand activations and new store opening promotions for premium outdoor apparel across EMEA markets. Advanced understanding of conversion funnels and tracking pixels required. Hybrid work model with 30 days annual leave.
Requirements
- Understanding of major advertising platforms
- Advanced understanding of performance KPIs
- Strong understanding of conversion funnels
- Knowledge of tracking, pixels, and UTMs
- Degree in advertising, marketing, or related
- Experience in consumer-centric industries
- Experience managing multi-market media strategies
- Analytical thinking and performance drive
- Negotiation skills in multi-cultural environments
- Enthusiasm for brand awareness strategies
- Proactive problem solving and solution development
- Flexibility and adaptability in ambiguity
- Balance of autonomy and collaboration
- Inspiration for breakthrough thinking
- Commitment to high-quality solutions
- Passion for work and outdoor lifestyle
Tasks
- Drive awareness and guest acquisition through regional paid activations
- Execute paid media strategies for EMEA Brand Marketing
- Develop tactical plans for EMEA Brand Marketing activations
- Manage Top-of-Funnel paid media for Brand and Product campaigns
- Plan Brand Experiences and new store opening promotions
- Collaborate with Brand Communications and global teams
- Partner with external agencies to deliver regional strategies
- Build media plans based on awareness, traffic, and conversion
- Define and oversee budget allocation across advertising channels
- Analyze cross-channel performance to identify optimization levers
- Run structured A/B testing for audiences, creatives, and landing pages
- Deliver campaign reports to regional and global leadership
- Manage the EMEA paid media digital agency
- Plan, brief, and review paid assets and copy
- Work cross-functionally to create strong paid media plans
- Align paid media initiatives with the EMEA Digital Commerce team
- Coordinate brand execution across all digital touchpoints
- Update internal teams on paid media plans and strategies
- Lead and own all paid media topics
- Optimize structures and processes to improve efficiency
- Stay current with digital media and AdTech trends
- Scale Top-of-Funnel paid media strategies in EMEA
- Utilize AI tools to increase automation and speed to market
Work Experience
- 3 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
Tools & Technologies
- Meta
- TikTok
- Tracking pixels
- UTM structures
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Arc’teryx and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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ARArc’teryx
Paid Media Specialist - EMEA(m/w/x)
München
Full-timeWith Home OfficeExperienced
AI/ML
Nejo AI Summary
Top-of-funnel brand activations and new store opening promotions for premium outdoor apparel across EMEA markets. Advanced understanding of conversion funnels and tracking pixels required. Hybrid work model with 30 days annual leave.
Requirements
- Understanding of major advertising platforms
- Advanced understanding of performance KPIs
- Strong understanding of conversion funnels
- Knowledge of tracking, pixels, and UTMs
- Degree in advertising, marketing, or related
- Experience in consumer-centric industries
- Experience managing multi-market media strategies
- Analytical thinking and performance drive
- Negotiation skills in multi-cultural environments
- Enthusiasm for brand awareness strategies
- Proactive problem solving and solution development
- Flexibility and adaptability in ambiguity
- Balance of autonomy and collaboration
- Inspiration for breakthrough thinking
- Commitment to high-quality solutions
- Passion for work and outdoor lifestyle
Tasks
- Drive awareness and guest acquisition through regional paid activations
- Execute paid media strategies for EMEA Brand Marketing
- Develop tactical plans for EMEA Brand Marketing activations
- Manage Top-of-Funnel paid media for Brand and Product campaigns
- Plan Brand Experiences and new store opening promotions
- Collaborate with Brand Communications and global teams
- Partner with external agencies to deliver regional strategies
- Build media plans based on awareness, traffic, and conversion
- Define and oversee budget allocation across advertising channels
- Analyze cross-channel performance to identify optimization levers
- Run structured A/B testing for audiences, creatives, and landing pages
- Deliver campaign reports to regional and global leadership
- Manage the EMEA paid media digital agency
- Plan, brief, and review paid assets and copy
- Work cross-functionally to create strong paid media plans
- Align paid media initiatives with the EMEA Digital Commerce team
- Coordinate brand execution across all digital touchpoints
- Update internal teams on paid media plans and strategies
- Lead and own all paid media topics
- Optimize structures and processes to improve efficiency
- Stay current with digital media and AdTech trends
- Scale Top-of-Funnel paid media strategies in EMEA
- Utilize AI tools to increase automation and speed to market
Work Experience
- 3 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
Tools & Technologies
- Meta
- TikTok
- Tracking pixels
- UTM structures
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Arc’teryx and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Arc’teryx
Industry
Retail
Description
Arc’teryx is committed to creating an inclusive culture and fostering a safe space fueled by curiosity and acceptance.
Not a perfect match?
- Arc'teryx
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