Arc’teryx
Paid Media Specialist - EMEA(m/w/x)
Full-timeWith HomeofficeExperienced
München
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ARArc'teryx
Digital Marketing Lead - EMEA(m/w/x)
München
Full-timeWith Home OfficeSenior
Nejo AI Summary
Optimizing paid and digital channels for an outdoor apparel brand across EMEA, balancing global strategy with local market needs. Deep understanding of performance media tactics and Google Marketing Platforms knowledge required. Hybrid remote work.
Requirements
- Deep understanding of performance media tactics and campaign planning
- Intermediate to advanced knowledge of Google Marketing Platforms and Adobe Analytics
- Familiarity with tagging, tracking, and measurement fundamentals
- Bachelor's degree in business or related field
- 2+ years' experience in Paid Digital Advertising Strategy
- 2+ years’ experience in standard ad buying platforms
- Ability to contextualize numbers and build business narratives
- Proven experience managing regional or multi-market digital strategies
- Natural collaboration, alignment building, momentum and clarity maintenance
- Proactiveness, self-direction, comfort with autonomy, thriving in fast-moving environments
- Passion for work and outdoor life
- Proven experience managing regional/multi-market digital strategies, balancing global/local needs
Tasks
- Drive digital performance and presence across EMEA.
- Deliver measurable growth across paid and digital channels.
- Execute and continuously optimize digital marketing channels.
- Balance global strategy with local market needs.
- Partner daily with Global Digital Growth Marketing team.
- Represent EMEA insights in global planning and execution.
- Manage budgets for various ad programs.
- Accrue and reconcile monthly spending with finance.
- Collaborate with EMEA Brand Marketing.
- Align performance initiatives with brand strategy.
- Coordinate creative development for digital touchpoints.
- Ensure consistent brand execution across digital touchpoints.
- Manage and track the regional digital marketing budget.
- Support accurate budget forecasting.
- Ensure visibility into spend and performance.
- Maintain strong relationships with Google and Meta.
- Maintain strong relationships with global platform teams.
- Align regional priorities and opportunities with partners.
- Align regional best practices with partners.
- Oversee partnership with Global Affiliate Agency.
- Drive ongoing optimization with the agency.
- Evaluate agency partners.
- Enhance channel efficiency with the agency.
- Continuously review channel and campaign performance.
- Identify efficiencies and unlock incremental value.
- Drive long-term sustainable growth across EMEA.
- Build strong relationships with outside vendors and agencies.
- Stay updated on media trends.
- Introduce new business opportunities.
- Scale performance media strategies.
- Develop 3-5 year growth plans.
- Align growth plans with company targets.
- Grow an in-house performance marketing execution team.
- Develop strategies for an omnichannel future.
Work Experience
- 2 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
Tools & Technologies
- Meta
- Bing
- Campaign Manager
- DV360
- SA360
- Ads Data Hub
- Google Analytics
- Adobe Analytics
- GTM
- Google Ads
- Bing Ads
- Facebook Business Manager
Benefits
Flexible Working
- Hybrid remote work
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Arc'teryx and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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ARArc'teryx
Digital Marketing Lead - EMEA(m/w/x)
München
Full-timeWith Home OfficeSenior
Nejo AI Summary
Optimizing paid and digital channels for an outdoor apparel brand across EMEA, balancing global strategy with local market needs. Deep understanding of performance media tactics and Google Marketing Platforms knowledge required. Hybrid remote work.
Requirements
- Deep understanding of performance media tactics and campaign planning
- Intermediate to advanced knowledge of Google Marketing Platforms and Adobe Analytics
- Familiarity with tagging, tracking, and measurement fundamentals
- Bachelor's degree in business or related field
- 2+ years' experience in Paid Digital Advertising Strategy
- 2+ years’ experience in standard ad buying platforms
- Ability to contextualize numbers and build business narratives
- Proven experience managing regional or multi-market digital strategies
- Natural collaboration, alignment building, momentum and clarity maintenance
- Proactiveness, self-direction, comfort with autonomy, thriving in fast-moving environments
- Passion for work and outdoor life
- Proven experience managing regional/multi-market digital strategies, balancing global/local needs
Tasks
- Drive digital performance and presence across EMEA.
- Deliver measurable growth across paid and digital channels.
- Execute and continuously optimize digital marketing channels.
- Balance global strategy with local market needs.
- Partner daily with Global Digital Growth Marketing team.
- Represent EMEA insights in global planning and execution.
- Manage budgets for various ad programs.
- Accrue and reconcile monthly spending with finance.
- Collaborate with EMEA Brand Marketing.
- Align performance initiatives with brand strategy.
- Coordinate creative development for digital touchpoints.
- Ensure consistent brand execution across digital touchpoints.
- Manage and track the regional digital marketing budget.
- Support accurate budget forecasting.
- Ensure visibility into spend and performance.
- Maintain strong relationships with Google and Meta.
- Maintain strong relationships with global platform teams.
- Align regional priorities and opportunities with partners.
- Align regional best practices with partners.
- Oversee partnership with Global Affiliate Agency.
- Drive ongoing optimization with the agency.
- Evaluate agency partners.
- Enhance channel efficiency with the agency.
- Continuously review channel and campaign performance.
- Identify efficiencies and unlock incremental value.
- Drive long-term sustainable growth across EMEA.
- Build strong relationships with outside vendors and agencies.
- Stay updated on media trends.
- Introduce new business opportunities.
- Scale performance media strategies.
- Develop 3-5 year growth plans.
- Align growth plans with company targets.
- Grow an in-house performance marketing execution team.
- Develop strategies for an omnichannel future.
Work Experience
- 2 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
Tools & Technologies
- Meta
- Bing
- Campaign Manager
- DV360
- SA360
- Ads Data Hub
- Google Analytics
- Adobe Analytics
- GTM
- Google Ads
- Bing Ads
- Facebook Business Manager
Benefits
Flexible Working
- Hybrid remote work
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Arc'teryx and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Arc'teryx
Industry
Retail
Description
Das Unternehmen setzt sich aktiv für eine inklusive Kultur ein, in der Stimmen gehört und Werte respektiert werden.
Not a perfect match?
- Arc’teryx
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