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BEBecton, Dickinson and Company

Marketing Manager Pharmacy Automation Retail CEE(m/w/x)

Kelberg, Frankfurt am Main
Full-time, Part-timeOn-siteManagement
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Go-to-market strategy for Rowa pharmacy automation in retail CEE at global MedTech company. Sales & Marketing experience in MedTech and retail segment know-how required. Regional travel for partner development.

Requirements

  • Bachelor's or Master's degree in business
  • Sales & Marketing experience in MedTech
  • Strong knowledge in CRM & analytics
  • Proficient marketing skills and process management
  • Know-how in retail segment
  • Strong communicator in matrix organisations
  • Strategic thinker with analytics focus
  • Fluent in German and English
  • Willingness to travel 20-30% of time

Tasks

  • Conduct market analysis and evaluate strategies.
  • Define go-to-market strategy with Rowa and product portfolio.
  • Prepare market segmentation and target addressable market.
  • Identify and develop key strategic network partners.
  • Collaborate with existing partners and measure KPIs.
  • Drive new customer programs aligned with marketing strategy.
  • Support and train sales teams for effective conversations.
  • Provide competitive intelligence and value propositions.
  • Regularly evaluate customer feedback and market trends.
  • Take action based on NPS and VOC insights.
  • Play a key role in budgeting and forecasting.
  • Collaborate closely with sales leaders on strategy.
  • Lead local omnichannel campaigns and support trade shows.
  • Engage in funnel management and analyze KPIs.
  • Prepare local reports on performance metrics.
  • Organize local events to enhance engagement.
  • Manage MLR approval and localization processes.
  • Provide feedback to regional marketing on market insights.

Work Experience

  • approx. 1 - 4 years

Education

  • Vocational certificationOR
  • Bachelor's degreeOR
  • Master's degree

Languages

  • German – Business Fluent
  • English – Business Fluent

Tools & Technologies

  • Microsoft Dynamics
  • Salesforce
  • PowerBI
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Becton, Dickinson and Company and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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