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BE
Becton, Dickinson and Company
4mo ago

Marketing Manager Pharmacy Automation Retail CEE(m/w/x)

Kelberg, Frankfurt am Main
Full-time, Part-timeOn-siteManagement

Description

You will analyze market trends and develop strategies while collaborating with sales leaders. Your role includes training sales teams, managing campaigns, and organizing events to enhance customer engagement and support business growth.

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Requirements

  • •Bachelor's or Master's degree in business
  • •Sales & Marketing experience in MedTech
  • •Strong knowledge in CRM & analytics
  • •Proficient marketing skills and process management
  • •Know-how in retail segment
  • •Strong communicator in matrix organisations
  • •Strategic thinker with analytics focus
  • •Fluent in German and English
  • •Willingness to travel 20-30% of time

Education

Bachelor's degree
OR
Master's degree
OR
Vocational certification

Work Experience

approx. 1 - 4 years

Tasks

  • •Conduct market analysis and evaluate strategies.
  • •Define go-to-market strategy with Rowa and product portfolio.
  • •Prepare market segmentation and target addressable market.
  • •Identify and develop key strategic network partners.
  • •Collaborate with existing partners and measure KPIs.
  • •Drive new customer programs aligned with marketing strategy.
  • •Support and train sales teams for effective conversations.
  • •Provide competitive intelligence and value propositions.
  • •Regularly evaluate customer feedback and market trends.
  • •Take action based on NPS and VOC insights.
  • •Play a key role in budgeting and forecasting.
  • •Collaborate closely with sales leaders on strategy.
  • •Lead local omnichannel campaigns and support trade shows.
  • •Engage in funnel management and analyze KPIs.
  • •Prepare local reports on performance metrics.
  • •Organize local events to enhance engagement.
  • •Manage MLR approval and localization processes.
  • •Provide feedback to regional marketing on market insights.

Tools & Technologies

Microsoft DynamicsSalesforcePowerBI

Languages

German – Business Fluent

English – Business Fluent

Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Becton, Dickinson and Company and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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