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ONONIQ

Marketing Manager(m/w/x)

Köln
Full-timeWith Home OfficeJunior
Green Job
AI/ML
Data Science

B2B marketing strategy for AI manufacturing software, focusing on lead generation via Google Ads and LinkedIn. Digital performance marketing experience required. Flexible hours, remote options, and regular team events.

Requirements

  • Experience in B2B marketing, digital performance marketing, and lead generation
  • Familiarity with marketing automation platforms, CRM systems, LinkedIn Campaign Manager, and CMS
  • Ability to think from customer's perspective and translate technical topics into impactful messaging
  • Passion for content marketing, enjoyment of writing, and ability to create high-quality content independently
  • Data-driven mindset: analyze performance metrics, run experiments, and optimize based on measurable results
  • Ambition to build B2B marketing function, while staying pragmatic and hands-on
  • Master’s degree in Business, Marketing, Engineering, Computer Science, or related field
  • Excellent language skills in English and German (C1)
  • Willingness to travel occasionally for trade fairs and events
  • Minimum of 1–2 on-site days per week at Cologne office

Tasks

  • Define and drive B2B marketing strategy
  • Build and scale lead generation engine
  • Understand product, customer personas, and manufacturing domain
  • Translate complex topics into clear stories
  • Plan, execute, and optimize Google Ads and LinkedIn campaigns
  • Refine tracking and reporting for marketing metrics
  • Manage website and landing pages with sales team
  • Create content for various marketing channels
  • Develop and manage email campaigns and nurture journeys
  • Coordinate fairs, webinars, and customer events
  • Manage and brief external agencies and freelancers

Education

  • Master's degree

Languages

  • EnglishBusiness Fluent
  • GermanBusiness Fluent

Tools & Technologies

  • marketing automation platforms
  • CRM systems
  • LinkedIn Campaign Manager
  • CMS

Benefits

Flexible Working

  • Flexible hours
  • Part-time options
  • Remote work possibilities

Team Events

  • Regular team events
  • Offsites

More Vacation Days

  • 30 days PTO

Healthcare & Fitness

  • Weekly yoga sessions
  • Urban Sports Club

Public Transport Subsidies

  • Deutschlandticket
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of ONIQ and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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