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Blueprint Medicines, a Sanofi company
last mo.

Marketing Lead(m/w/x)

München
Full-timeOn-siteSenior

Description

In this role, you will spearhead marketing initiatives for AYVAKYT in Germany, focusing on strategic execution and collaboration with international teams. Your responsibilities will include managing projects, overseeing market research, and developing impactful promotional strategies to enhance patient outcomes.

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Requirements

  • •BA/BS degree
  • •Advanced degree, MBA, or equivalent experience
  • •Minimum of 10 years of experience in biotech/pharmaceutical industry
  • •Experience in rare disease, hematology oncology, or allergy/immunology
  • •Demonstrated track record of complex project management
  • •Demonstrated track record designing and executing multi-channel marketing
  • •Experienced use of CRM-Tools (like Veeva)
  • •Flexibility to travel in Germany and Europe
  • •Commitment to Core Values: Patients First, Thoughtfulness, Urgency, Trust, Optimism
  • •Highly proficient at organizing project goals and completing projects on time
  • •Commitment to integrity in a regulated commercial environment
  • •Ability to craft key messages for stakeholders from complex data
  • •Strong business acumen and problem-solving skills
  • •Ability to plan and adapt in a dynamic business environment
  • •Ability to mobilize and lead cross-functional groups

Education

Bachelor's degree
OR
Master's degree

Work Experience

10 years

Tasks

  • •Lead strategic and tactical marketing initiatives for systemic mastocytosis in Germany
  • •Oversee the annual cross-functional local brand plan development
  • •Execute market development and promotional tactics for AYVAKYT growth
  • •Manage relationships with partner agencies, budgets, and timelines
  • •Collaborate with the international brand team to align on strategy
  • •Contribute to international strategic brand plans for AYVAKYT
  • •Establish key performance indicators for strategy execution
  • •Lead the German Marketing Team and local product team
  • •Support primary market research design and delivery
  • •Oversee national congresses through the German congress taskforce
  • •Develop and implement the national Omnichannel strategy
  • •Monitor KPI tracking and recommend future digital investment strategies
  • •Lead product communication strategy in collaboration with communications teams

Tools & Technologies

Veeva

Languages

English – Business Fluent

Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Blueprint Medicines, a Sanofi company and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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