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BLBlueprint Medicines, a Sanofi company

Senior Product Manager(m/w/x)

Berlin, Frankfurt am Main, München
Full-timeOn-siteSenior

Strategic brand planning for AYVAKYT in oncology/hematology, directing cross-functional launches at a global biopharma. Pharmaceutical marketing and omnichannel experience, with medical regulatory knowledge, essential. Full ownership of brand planning and market establishment for a key oncology product.

Requirements

  • Bachelor’s degree or preferred MBA
  • Experience in pharmaceutical or biotechnology marketing
  • Ability to travel as needed
  • Pharmaceutical marketing and omni-channel experience
  • Knowledge of medical regulatory review processes
  • Desirable rare disease experience
  • Business acumen and presentation skills
  • Relationship building and cross-functional collaboration
  • Results-orientation and matrix influence skills
  • Analytical and strategic thinking skills
  • Ability to work in fast-paced environments
  • Commitment to corporate core values

Tasks

  • Lead the strategic brand planning process for AYVAKYT in Germany
  • Direct the internal cross-functional product team and product launches
  • Identify and react to market trends, opportunities, and risks
  • Establish the product as the standard of care in approved indications
  • Increase disease awareness through omnichannel and digital projects
  • Develop operational action plans and provide field service support
  • Utilize market research to build in-depth competitor and market knowledge
  • Monitor competitor information to develop effective counter-strategies
  • Report on marketing KPIs and multi-channel metrics
  • Collaborate with finance and logistics on sales volume forecasts
  • Plan and manage the expenditure budget for all commercial activities
  • Evaluate the marketing mix to assess cost efficiency and results
  • Maintain relationships with medical experts and external partners
  • Coordinate with international teams to align promotional campaigns
  • Share best practices across different local operating companies
  • Ensure legal compliance and medical accuracy of all marketing materials
  • Translate brand science into patient-friendly terms
  • Present performance data and critical information to senior leadership
  • Manage agency partner relationships, workflows, and expense budgets
  • Oversee marketing OPEX planning and accuracy

Work Experience

  • 5 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • omni-channel
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Blueprint Medicines, a Sanofi company and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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