Statista
Marketing AI & Automation Manager(m/w/x)
Full-timeWith HomeofficeExperienced
Hamburg, Berlin
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STStatista
Marketing Automation Manager(m/w/x)
Hamburg, Berlin
Full-timeWith Home OfficeExperienced
AI/ML
Nejo AI Summary
Designing AI-powered marketing automation and lead funnel optimization for a global business data platform. 3-5 years B2B/digital-first experience with A/B testing and funnel analysis required. Hybrid work, flex-time, and 30 days work-from-abroad.
Requirements
- 3-5 years experience in Product, Growth, Marketing Ops, Performance Marketing, or CRM
- Experience in B2B or digital-first environment
- Strong analytical mindset
- Hands-on A/B testing experience
- Hands-on funnel analysis experience
- Hands-on behavioral analysis experience
- Hands-on experiment design experience
- Working knowledge of Braze or similar
- Working knowledge of CDPs
- Working knowledge of CMS platforms
- Working knowledge of automation frameworks
- Ability to translate technical requirements for engineering
- Excellent communication skills
- Collaboration across Marketing, Product, Engineering, Data, Legal, Analytics
- Ability to align technical and non-technical stakeholders
- Ability to make complex topics understandable for non-technical stakeholders
- Sound understanding of GDPR
- Sound understanding of privacy-first marketing principles
- Understanding of consent and data minimization
- Deep experience implementing AI-based workflows
- Deep experience implementing predictive models in marketing technology
Tasks
- Design and implement AI-powered marketing improvements
- Collaborate with Product, Marketing, and Engineering on automation
- Drive AI-driven automation use cases in Marketing, Sales, and Product
- Analyze and optimize the lead-to-customer funnel
- Reduce drop-off and improve lead qualification
- Increase customer activation rates
- Co-own the evolution of the lead scoring model
- Define new behavioral, firmographic, and product-usage signals
- Validate impact on conversion and sales efficiency
- Partner with UX/UI, Marketing, and Data for A/B and multivariate tests
- Design and evaluate landing pages and lead ingestion flows
- Translate insights into reusable patterns and playbooks
- Build consent-aware journey enablement components
- Create segments, decision trees, and templates
- Enable CRM and Sales automation to scale lifecycle journeys
- Identify bottlenecks using analytics tools
- Measure automation impact
- Feed insights into marketing tech and systems roadmap
- Align with Engineering on data quality and instrumentation
Work Experience
- 3 - 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Braze
- CDPs
- CMS platforms
- automation frameworks
- AI
Benefits
Flexible Working
- Hybrid work
- Flex-time
Workation & Sabbatical
- Work from abroad (30 days/year)
Team Events
- International team events
- Social events
Public Transport Subsidies
- Subsidized urban mobility
Healthcare & Fitness
- Fitness and wellness options
Other Benefits
- Free access to Langdock
Career Advancement
- Career and training opportunities
Parking & Commuter Benefits
- Attractive locations
Modern Office
- Modern offices
Mental Health Support
- Mental health support
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Statista and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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STStatista
Marketing Automation Manager(m/w/x)
Hamburg, Berlin
Full-timeWith Home OfficeExperienced
AI/ML
Nejo AI Summary
Designing AI-powered marketing automation and lead funnel optimization for a global business data platform. 3-5 years B2B/digital-first experience with A/B testing and funnel analysis required. Hybrid work, flex-time, and 30 days work-from-abroad.
Requirements
- 3-5 years experience in Product, Growth, Marketing Ops, Performance Marketing, or CRM
- Experience in B2B or digital-first environment
- Strong analytical mindset
- Hands-on A/B testing experience
- Hands-on funnel analysis experience
- Hands-on behavioral analysis experience
- Hands-on experiment design experience
- Working knowledge of Braze or similar
- Working knowledge of CDPs
- Working knowledge of CMS platforms
- Working knowledge of automation frameworks
- Ability to translate technical requirements for engineering
- Excellent communication skills
- Collaboration across Marketing, Product, Engineering, Data, Legal, Analytics
- Ability to align technical and non-technical stakeholders
- Ability to make complex topics understandable for non-technical stakeholders
- Sound understanding of GDPR
- Sound understanding of privacy-first marketing principles
- Understanding of consent and data minimization
- Deep experience implementing AI-based workflows
- Deep experience implementing predictive models in marketing technology
Tasks
- Design and implement AI-powered marketing improvements
- Collaborate with Product, Marketing, and Engineering on automation
- Drive AI-driven automation use cases in Marketing, Sales, and Product
- Analyze and optimize the lead-to-customer funnel
- Reduce drop-off and improve lead qualification
- Increase customer activation rates
- Co-own the evolution of the lead scoring model
- Define new behavioral, firmographic, and product-usage signals
- Validate impact on conversion and sales efficiency
- Partner with UX/UI, Marketing, and Data for A/B and multivariate tests
- Design and evaluate landing pages and lead ingestion flows
- Translate insights into reusable patterns and playbooks
- Build consent-aware journey enablement components
- Create segments, decision trees, and templates
- Enable CRM and Sales automation to scale lifecycle journeys
- Identify bottlenecks using analytics tools
- Measure automation impact
- Feed insights into marketing tech and systems roadmap
- Align with Engineering on data quality and instrumentation
Work Experience
- 3 - 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Braze
- CDPs
- CMS platforms
- automation frameworks
- AI
Benefits
Flexible Working
- Hybrid work
- Flex-time
Workation & Sabbatical
- Work from abroad (30 days/year)
Team Events
- International team events
- Social events
Public Transport Subsidies
- Subsidized urban mobility
Healthcare & Fitness
- Fitness and wellness options
Other Benefits
- Free access to Langdock
Career Advancement
- Career and training opportunities
Parking & Commuter Benefits
- Attractive locations
Modern Office
- Modern offices
Mental Health Support
- Mental health support
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Statista and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Statista
Industry
IT
Description
The company is the world's leading business data platform, providing reliable data and analytics products to empower fact-based decisions.
Not a perfect match?
- Statista
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