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BDBD

Marketing and Omnichannel Specialist(m/w/x)

Heidelberg
from 63,600 - 96,975 / year
Full-timeWith Home OfficeExperienced

Omnichannel marketing strategy execution for MedTech products at a global medical technology firm, managing end-to-end lead processes. Relevant Sales/Marketing experience in MedTech or Life Science preferred. Work in a global, cross-functional team.

Requirements

  • Relevant Sales and/or Marketing experience, preferably within Med Tech or Life Science Industry
  • Marketing & Digital Communication expertise or willingness to develop it
  • Strategic thinking
  • Campaign Design and content creation skills
  • Data analytics user skills
  • Strong communication with internal audiences
  • Project Management skills
  • Bachelor's and/or Master’s degree in natural/medical science or equivalent
  • Omnichannel marketing experience (preferably)
  • Fluent German and English language skills
  • Intermediate PC literacy in Excel, Word, PowerPoint
  • CRM & Sales enablement tools knowledge (SFDC, Showpad) preferred
  • Ability to work on long-term projects and complex issues
  • Budget and schedule management for business requirements
  • Willingness to travel (ca. 10%) to support Hub

Tasks

  • Execute integrated omnichannel marketing strategies.
  • Plan local events, congresses, and trade fairs.
  • Execute local events, congresses, and trade fairs.
  • Plan and execute targeted local marketing campaigns.
  • Manage end-to-end lead process to sales handover.
  • Ensure Marketing and Sales alignment for lead conversion.
  • Manage post-event activities for congresses and fairs.
  • Coordinate with event organizers.
  • Conduct post-event follow-up via SFDC and Showpad.
  • Evaluate event success.
  • Develop social media posts, flyers, and print advertisements.
  • Develop cross-channel communications.
  • Create, adapt, and localize campaign assets.
  • Develop tailored marketing plans across multiple channels.
  • Analyze campaign KPIs for performance and effectiveness.
  • Derive and implement optimization measures for campaigns.
  • Analyze and evaluate marketing infrastructure, content, databases, tools.
  • Set up and roll out lead generation processes.
  • Continuously improve lead generation and management processes.
  • Plan and execute market research and customer insights.
  • Apply insights to improve targeting, personalization, design.
  • Deliver impactful internal communications to key stakeholders.
  • Collaborate with the EMEA Omnichannel Marketing Team.
  • Align EMEA and hub marketing activities.
  • Develop in-depth knowledge of products and value propositions.
  • Develop in-depth knowledge of omnichannel marketing best practices.
  • Share knowledge within the marketing team.
  • Actively contribute to EMEA omnichannel projects.
  • Continuously improve marketing processes and efficiency.

Work Experience

  • approx. 1 - 4 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • GermanBusiness Fluent
  • EnglishBusiness Fluent

Tools & Technologies

  • Excel
  • Word
  • PowerPoint
  • SFDC
  • Showpad

Benefits

Informal Culture

  • Exceptional working environment

Mental Health Support

  • Associate well-being

Learning & Development

  • Associate development

Bonuses & Incentives

  • Rewards and recognition opportunities

Other Benefits

  • Performance-based culture

Competitive Pay

  • Competitive compensation package
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of BD and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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