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TITicketmaster GmbH

Marketing and Advertising Director - DACH(m/w/x)

Berlin
Full-timeOn-siteSenior

Building and leading B2B marketing services for the live entertainment industry across Germany, Austria, Switzerland. 10+ years in senior marketing leadership with proven ability to build service models required. High autonomy in establishing a new regional organization.

Requirements

  • 10+ years of experience in senior marketing or commercial leadership roles
  • Proven ability to build marketing service models or manage marketing as a commercial product
  • Entrepreneurial mindset with a track record of commercial success
  • Strong cross-functional leadership and stakeholder management skills
  • Experience managing multi-market budgets and teams
  • Excellent presentation and negotiation skills in client environments
  • Fluency in German and English, French is a plus
  • Deep understanding of Austrian and Swiss markets
  • Strategic, entrepreneurial mindset with a focus on commercial outcomes
  • Skilled at building high-performing, cross-border teams
  • Thrives in dynamic, evolving environments; comfortable leading change
  • Demonstrates integrity, collaboration, and accountability
  • Communicates with clarity and influence across levels
  • Track record of driving change and innovation, while championing teams and culture
  • Adapt behavior to meet diverse expectations and foster collaboration

Tasks

  • Establish and lead the Marketing & Advertising Services organization for the DACH region
  • Develop the regional marketing services portfolio, including offerings, pricing, delivery processes, and ROI frameworks
  • Plan and allocate the marketing budget across Germany, Austria, and Switzerland
  • Design and implement a best-in-class B2B marketing strategy across markets
  • Collaborate with Sales, Client Development, and Finance to integrate marketing services into go-to-market activities
  • Oversee B2C demand generation campaigns and performance marketing across digital and retail channels
  • Lead and mentor a multidisciplinary team in CRM, performance, brand, client marketing, design, and analytics
  • Represent Ticketmaster’s marketing capabilities in pitches, conferences, and industry partnerships
  • Align global best practices with local needs by collaborating with international stakeholders, including Global Marketing and Product teams in London
  • Implement tools and automation to enhance campaign efficiency and reporting
  • Drive continuous improvement, cost control, and innovation within the marketing organization

Work Experience

  • 10 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • GermanBusiness Fluent
  • EnglishBusiness Fluent
  • FrenchBasic
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Ticketmaster GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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