HARMAN Automotive
Manager Strategy Intelligent Cockpit(m/w/x)
Full-timeRemoteSenior
Garching bei München, Böblingen, Karlsbad
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HAHARMAN
Manager, Category & Marketing Strategy(m/w/x)
Garching bei München
Full-timeWith Home OfficeSenior
Nejo AI Summary
Developing global category and portfolio strategies for automotive and lifestyle tech. Proven leadership in global marketing strategy or category management required. 28 holidays, EUR 100 environment allowance.
Requirements
- Proven leadership in global marketing strategy, category management, or portfolio strategy
- Strong analytical and strategic thinking skills
- Cross-functional collaboration and stakeholder influence
- Influencing multiple teams and driving performance across markets
- Excellent communication and presentation skills
- Leadership in B2B2C or premium brand environments (tech/consumer electronics)
- Leading teams through cultural integration in fast-changing environments
- Introducing structured frameworks or innovative approaches
Tasks
- Develop global category and portfolio strategies
- Identify big bet growth opportunities
- Guide strategic planning cycles
- Recommend targets, KPIs, brand roles, and budget allocations
- Create long-term category strategies adaptable to regional dynamics
- Partner with regional Sales and Marketing teams
- Integrate commercial strategies and market insights
- Ensure alignment with Harman’s enterprise strategy
- Translate global strategies into qualitative and quantitative objectives
- Analyze market forces impacting the category
- Identify and manage category growth opportunities
- Assess attractiveness and attainability of growth opportunities
- Feed growth opportunities into BU roadmap
- Create opportunity blueprint for marketing mix
- Inform brand teams about market enablers and barriers
- Collaborate on brand growth plans and campaigns
- Tailor category strategies to local market conditions
- Represent Marketing in early GTM phases
- Support HTW drafts with category and consumer insights
- Finalize HTW strategy and product pitch decks
- Design recommendation framework for global targets and KPIs
- Co-manage regional marketing investment balance
- Enable regional GMs to prioritize business challenges
- Contribute to annual marketing planning cycles
- Ensure consistent execution of category and portfolio strategies
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
Parking & Commuter Benefits
- Commuter travel package
Additional Allowances
- EUR 100 environment allowance
Healthcare & Fitness
- Collective health insurance scheme
Retirement Plans
- Pension plan
Corporate Discounts
- Employee discounts on HARMAN/Samsung products
Learning & Development
- Professional development opportunities
- Training and continuing education
Career Advancement
- Internal talent management leadership acceleration programs
Other Benefits
- Employee recognition and rewards program
- Reasonable accommodations for applicants with disabilities
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of HARMAN and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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HAHARMAN
Manager, Category & Marketing Strategy(m/w/x)
Garching bei München
Full-timeWith Home OfficeSenior
Nejo AI Summary
Developing global category and portfolio strategies for automotive and lifestyle tech. Proven leadership in global marketing strategy or category management required. 28 holidays, EUR 100 environment allowance.
Requirements
- Proven leadership in global marketing strategy, category management, or portfolio strategy
- Strong analytical and strategic thinking skills
- Cross-functional collaboration and stakeholder influence
- Influencing multiple teams and driving performance across markets
- Excellent communication and presentation skills
- Leadership in B2B2C or premium brand environments (tech/consumer electronics)
- Leading teams through cultural integration in fast-changing environments
- Introducing structured frameworks or innovative approaches
Tasks
- Develop global category and portfolio strategies
- Identify big bet growth opportunities
- Guide strategic planning cycles
- Recommend targets, KPIs, brand roles, and budget allocations
- Create long-term category strategies adaptable to regional dynamics
- Partner with regional Sales and Marketing teams
- Integrate commercial strategies and market insights
- Ensure alignment with Harman’s enterprise strategy
- Translate global strategies into qualitative and quantitative objectives
- Analyze market forces impacting the category
- Identify and manage category growth opportunities
- Assess attractiveness and attainability of growth opportunities
- Feed growth opportunities into BU roadmap
- Create opportunity blueprint for marketing mix
- Inform brand teams about market enablers and barriers
- Collaborate on brand growth plans and campaigns
- Tailor category strategies to local market conditions
- Represent Marketing in early GTM phases
- Support HTW drafts with category and consumer insights
- Finalize HTW strategy and product pitch decks
- Design recommendation framework for global targets and KPIs
- Co-manage regional marketing investment balance
- Enable regional GMs to prioritize business challenges
- Contribute to annual marketing planning cycles
- Ensure consistent execution of category and portfolio strategies
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
Parking & Commuter Benefits
- Commuter travel package
Additional Allowances
- EUR 100 environment allowance
Healthcare & Fitness
- Collective health insurance scheme
Retirement Plans
- Pension plan
Corporate Discounts
- Employee discounts on HARMAN/Samsung products
Learning & Development
- Professional development opportunities
- Training and continuing education
Career Advancement
- Internal talent management leadership acceleration programs
Other Benefits
- Employee recognition and rewards program
- Reasonable accommodations for applicants with disabilities
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of HARMAN and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
HARMAN
Industry
Marketing
Description
The company creates innovative technologies across automotive, lifestyle, and digital transformation solutions.
Not a perfect match?
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