Description

As a Lifecycle Marketing Manager, you will play a key role in enhancing user engagement through effective email and CRM strategies. Daily tasks will involve managing lifecycle communications, running experiments, and collaborating with teams to ensure users receive timely and relevant information.

Requirements

• •3+ years of experience in lifecycle marketing, product marketing, growth, or CRM
• •Experience with CRM and lifecycle tools (e.g. Customer.io)
• •Strong ownership and bias toward action
• •Strong writing skills for product-led emails and educational content
• •Data-informed mindset with experience running and analyzing experiments
• •Exceptionally driven to drive impact and challenge the status quo
• •Extreme ownership and getting things done
• •Passion for the role

Tasks

• •Manage customer communication platforms for onboarding and activation
• •Update lifecycle flows with product changes and new features
• •Maintain CRM structure, segmentation, triggers, and hygiene
• •Test messaging, timing, segmentation, and triggers in lifecycle journeys
• •Measure and report on performance metrics like activation and retention
• •Establish a testing and learning cadence for lifecycle experiments
• •Maintain Learn Hub structure and prioritize content updates
• •Align Learn Hub content with product changes and user needs
• •Integrate Learn Hub content into lifecycle and onboarding flows
• •Plan and execute lifecycle support for product launches
• •Drive feature discovery and adoption through email and education
• •Collaborate with Engineering to define events and tracking
• •Translate user insights and product updates into clear messaging
• •Optimize activation, feature adoption, retention, and upgrades

Tools & Technologies

Benefits