Description

As an Industry Marketing Professional, you will dive deep into audience needs and craft tailored marketing strategies. Your role will involve developing compelling content, executing integrated campaigns, and collaborating with teams to enhance market presence and drive lead generation.

Requirements

• •Proven experience in planning, executing, and measuring integrated marketing campaigns
• •Minimum of 5+ years of B2B marketing experience
• •Strong understanding of translating technical product features into business benefits
• •Outstanding written and verbal communication skills in German and English
• •Ability to influence and collaborate effectively with diverse teams
• •Strong project management skills with ability to manage multiple priorities

Tasks

• •Develop a deep understanding of audience needs and purchasing journeys
• •Create industry-specific personas to guide marketing efforts
• •Collaborate with industry leads to define compelling audience messaging
• •Plan and execute integrated marketing campaigns
• •Drive the development of success stories and thought leadership content
• •Support industry-specific web pages and social media initiatives
• •Plan and execute industry-focused events and webinars
• •Develop targeted campaigns to generate and nurture qualified leads
• •Collaborate with management and sales teams to enhance market presence
• •Own the marketing plan and brand strategy for the HHK business in Germany