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MIMicrochip Technology Inc.

HMID BU Marketing Manager(m/w/x)

Garching bei München
Full-timeOn-siteManagement
AI/ML

Defining portfolio strategy and product specs for microcontroller and touch controller systems. MBA or senior marketing expertise in semiconductor industry required. 10+ years in Automotive, Consumer, or Industrial segments.

Requirements

  • Bachelor's or Master's degree in Electronics, Computer Science, or related fields
  • MBA or senior expertise in marketing or applications roles
  • Minimum 10 years in microcontroller or touch controller systems
  • Minimum 10 years in Automotive, Consumer, or Industrial segments
  • Proven track record in product marketing, portfolio strategy, or go-to-market execution in semiconductor industry
  • Strong strategic thinking and prioritization skills
  • Business acumen: business case development, forecast reviews, pipeline analysis, pricing strategies
  • Technical depth: system-level architectures, semiconductor product development, qualification standards (AEC-Q100)
  • Proficiency with analytics and productivity tools (Tableau, Excel, Microsoft 365)
  • Experience leveraging AI tools to optimize workflows
  • Excellent oral and written communication in English
  • Self-motivated, customer-oriented, structured, and data-driven
  • Willingness to travel across Asia, United States, and Europe

Tasks

  • Define portfolio strategy, positioning, segmentation, and differentiation
  • Translate customer and market requirements into product specs and business cases
  • Lead marketing input into product roadmaps and lifecycle planning
  • Develop deep understanding of system-level requirements and platform strategies
  • Lead product definition for high-impact programs
  • Create and execute marketing strategies for priority segments, regions, and accounts
  • Partner with Sales on pipeline reviews, forecast alignment, and corrective actions
  • Drive win/loss analysis and competitive intelligence
  • Support strategic customer engagements and executive-level discussions
  • Define and drive high-impact collateral: solution briefs, presentations, launch kits, case studies
  • Lead product launches and ensure consistent messaging
  • Serve as primary liaison to Corporate MarCom for brand-compliant execution
  • Manage a team of Marketing Engineers with full personnel responsibility
  • Set clear priorities and enforce execution standards
  • Foster a high-performance culture
  • Develop talent through coaching, structured development plans, and succession planning
  • Lead by example, stepping in to drive critical tasks
  • Champion AI-powered tools and workflows to accelerate decision-making
  • Leverage Tableau, Excel, and Microsoft 365 for data-driven insights
  • Identify and implement process improvements
  • Manage and strengthen Microchip’s worldwide Touch Partner network
  • Drive design-ins through module partners, distribution, and direct customer channels
  • Coordinate with Sales, Engineering, Applications, Systems, and Supply Chain
  • Represent marketing in cross-functional forums and customer escalations

Work Experience

  • 10 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishNative

Tools & Technologies

  • Tableau
  • Excel
  • Microsoft 365
  • AI tools
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Microchip Technology Inc. and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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