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Head of Strategic Marketing, ADS platform(m/w/x)
Go-to-market strategy and value proposition development for drug substance manufacturing platforms at global CDMO. Extensive strategic marketing experience in pharma or biotech sectors required. Global cross-functional team leadership, 30 days vacation.
Requirements
- Degree in Business, Marketing, Life Sciences, or related field
- Strategic marketing experience in pharma, biotech, or CDMO
- Understanding of pharma development and manufacturing markets
- Ability to translate strategy into market positioning
- Commercial acumen in analysis and value propositions
- Leadership experience in complex, matrixed organizations
- Experience managing marketing budgets and ROI optimization
- Excellent stakeholder management and communication skills
- Ability to drive global cross-functional alignment
- Fluency in English
Tasks
- Define the ADS platform’s strategic marketing direction
- Align marketing strategy with One Lonza objectives
- Translate market insights into differentiated value propositions
- Develop actionable go-to-market strategies
- Drive integrated marketing plans and demand generation
- Support sustainable revenue growth and pipeline development
- Partner with leadership to shape innovation priorities
- Support development of new platform offerings
- Ensure successful market launches
- Establish performance metrics and demand funnel KPIs
- Track ROI to optimize marketing effectiveness
- Oversee platform positioning and messaging
- Develop content strategy to strengthen thought leadership
- Build and lead a high-performing marketing team
- Foster collaboration and a results-driven culture
- Manage the platform marketing budget
- Allocate resources to maximize strategic impact
- Collaborate with commercial and global marketing teams
- Ensure a unified, market-led approach across segments
- Identify synergies and share best practices
- Drive alignment across the Strategic Marketing organization
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
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Head of Strategic Marketing, ADS platform(m/w/x)
Go-to-market strategy and value proposition development for drug substance manufacturing platforms at global CDMO. Extensive strategic marketing experience in pharma or biotech sectors required. Global cross-functional team leadership, 30 days vacation.
Requirements
- Degree in Business, Marketing, Life Sciences, or related field
- Strategic marketing experience in pharma, biotech, or CDMO
- Understanding of pharma development and manufacturing markets
- Ability to translate strategy into market positioning
- Commercial acumen in analysis and value propositions
- Leadership experience in complex, matrixed organizations
- Experience managing marketing budgets and ROI optimization
- Excellent stakeholder management and communication skills
- Ability to drive global cross-functional alignment
- Fluency in English
Tasks
- Define the ADS platform’s strategic marketing direction
- Align marketing strategy with One Lonza objectives
- Translate market insights into differentiated value propositions
- Develop actionable go-to-market strategies
- Drive integrated marketing plans and demand generation
- Support sustainable revenue growth and pipeline development
- Partner with leadership to shape innovation priorities
- Support development of new platform offerings
- Ensure successful market launches
- Establish performance metrics and demand funnel KPIs
- Track ROI to optimize marketing effectiveness
- Oversee platform positioning and messaging
- Develop content strategy to strengthen thought leadership
- Build and lead a high-performing marketing team
- Foster collaboration and a results-driven culture
- Manage the platform marketing budget
- Allocate resources to maximize strategic impact
- Collaborate with commercial and global marketing teams
- Ensure a unified, market-led approach across segments
- Identify synergies and share best practices
- Drive alignment across the Strategic Marketing organization
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
About the Company
Lonza Sales AG
Industry
Science
Description
Lonza is a global leader in life sciences, providing innovative solutions that improve lives worldwide.
Not a perfect match?
- Lonza
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Associate Director, Technical Sales Bioconjugation(m/w/x)
Full-timeOn-siteSeniorVisp, Basel - 1201 F. Hoffmann-La Roche AG
Head of Pharma Divisional Strategy Communications, Business Partnering(m/w/x)
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