Lonza Sales AG
Head of Strategic Marketing, ADS platform(m/w/x)
Full-timeOn-siteManagement
Basel
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Global marketing strategy definition and deployment for life sciences innovation. Senior leadership experience in pharma, biotech, or CDMO required. Hybrid work, 5 weeks vacation.
Requirements
- Senior marketing leadership experience in life sciences, pharma, biotech, CDMO, or complex B2B industries
- Leading global marketing organizations, strategic transformations, and integrated marketing initiatives
- Expertise in strategic marketing, branding, digital marketing, marketing operations, and commercial excellence
- Commercial acumen to translate market insights into growth strategies
- Understanding of brand stewardship, value proposition development, and customer-centric marketing
- Digital marketing expertise in MarTech, automation, analytics, and digital engagement
- Executive communication and stakeholder management skills
- Ability to build, coach, and develop high-performing global teams
- Operational discipline with experience standardizing processes and governance
- Bachelor’s degree required; advanced degree preferred
- English fluency required
Tasks
- Define global marketing strategy
- Deploy strategy across business platforms
- Align with commercial priorities and growth
- Lead segmentation and value proposition development
- Develop messaging architecture
- Create customer-centric marketing strategies
- Partner with Business Platforms for alignment
- Translate market intelligence into commercial narratives
- Co-own and steward global brand
- Ensure consistent brand positioning
- Strengthen brand reputation and visibility
- Lead global marketing operations
- Manage campaign governance
- Handle budgeting and KPI management
- Report on marketing performance
- Standardize marketing operations
- Drive digital marketing strategy
- Implement demand generation initiatives
- Optimize SEO and SEM
- Manage paid media and social media
- Lead account-based marketing
- Enhance digital customer engagement
- Partner with IT for marketing systems
- Enhance MarTech capabilities
- Improve marketing analytics
- Develop customer-facing materials
- Create sales tools
- Develop commercial storytelling frameworks
- Establish marketing analytics frameworks
- Measure marketing effectiveness
- Track ROI and pipeline contribution
- Evaluate operational performance
- Develop high-performing marketing organization
- Foster collaboration and capability building
- Promote continuous improvement
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Lonza and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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Global marketing strategy definition and deployment for life sciences innovation. Senior leadership experience in pharma, biotech, or CDMO required. Hybrid work, 5 weeks vacation.
Requirements
- Senior marketing leadership experience in life sciences, pharma, biotech, CDMO, or complex B2B industries
- Leading global marketing organizations, strategic transformations, and integrated marketing initiatives
- Expertise in strategic marketing, branding, digital marketing, marketing operations, and commercial excellence
- Commercial acumen to translate market insights into growth strategies
- Understanding of brand stewardship, value proposition development, and customer-centric marketing
- Digital marketing expertise in MarTech, automation, analytics, and digital engagement
- Executive communication and stakeholder management skills
- Ability to build, coach, and develop high-performing global teams
- Operational discipline with experience standardizing processes and governance
- Bachelor’s degree required; advanced degree preferred
- English fluency required
Tasks
- Define global marketing strategy
- Deploy strategy across business platforms
- Align with commercial priorities and growth
- Lead segmentation and value proposition development
- Develop messaging architecture
- Create customer-centric marketing strategies
- Partner with Business Platforms for alignment
- Translate market intelligence into commercial narratives
- Co-own and steward global brand
- Ensure consistent brand positioning
- Strengthen brand reputation and visibility
- Lead global marketing operations
- Manage campaign governance
- Handle budgeting and KPI management
- Report on marketing performance
- Standardize marketing operations
- Drive digital marketing strategy
- Implement demand generation initiatives
- Optimize SEO and SEM
- Manage paid media and social media
- Lead account-based marketing
- Enhance digital customer engagement
- Partner with IT for marketing systems
- Enhance MarTech capabilities
- Improve marketing analytics
- Develop customer-facing materials
- Create sales tools
- Develop commercial storytelling frameworks
- Establish marketing analytics frameworks
- Measure marketing effectiveness
- Track ROI and pipeline contribution
- Evaluate operational performance
- Develop high-performing marketing organization
- Foster collaboration and capability building
- Promote continuous improvement
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Lonza and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Lonza
Industry
Pharmaceuticals
Description
Lonza is a global leader in life sciences, committed to improving lives through innovative solutions and ethical practices.
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