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IRIronMaxx

Head of DTC & Digital Growth(m/w/x)

Hürth
Full-timeOn-siteSenior

Driving DTC growth and sales impact for a supplement brand. E-commerce leadership and Shopify+ expertise required. Direct reporting to CEO, agency negotiation, and KPI analysis.

Requirements

  • Proven leadership experience in E-Commerce/DTC, ideally FMCG/supplement industry
  • Sales mentality, closing ability, negotiation skills, digital marketing trends awareness
  • Deep understanding of Shopify+, tracking setups, CRM systems
  • Knowledge in CRM and Performance KPI analysis and calculation
  • Good foundation in brand and marketing psychology
  • Fluent English skills (written and spoken)

Tasks

  • Lead and mentor the DTC team
  • Set clear performance targets
  • Negotiate contracts with agencies and partners
  • Focus on efficiency, sales impact, and scalability
  • Serve as CEO's direct point of contact
  • Collaborate with Head of Marketplaces
  • Report measurable success
  • Drive strategic expansion
  • Manage influencer marketing and paid social strategy
  • Optimize SEO, SEA, and Display campaigns
  • Make data-driven budget decisions
  • Identify new market potential
  • Create business cases for new ventures
  • Quantify complexity and feasibility
  • Leverage Shopify+ and web technologies
  • Optimize conversion rates and AOV
  • Enhance the customer journey
  • Build and scale loyalty programs
  • Develop subscription and personalization projects
  • Maximize customer lifetime value (CLV)
  • Integrate all channels into a unified database
  • Implement target-group-specific marketing

Work Experience

  • 5 - 7 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishFluent
  • Germanis a plus

Tools & Technologies

  • Shopify+
  • CRM systems
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