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TF
TF Bank
yesterday

Head of Customer Value Management & Commercial Analytics(m/w/x)

Berlin
Full-timeOn-siteSenior
AI/ML
Data Science

Description

You will shape the customer value strategy by blending deep analytics with commercial insights to drive growth and optimize the lifecycle performance of the German market.

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Requirements

  • Strong quantitative background in statistics, mathematics, or similar
  • Experience in CVM, commercial analytics, or growth
  • Track record in LTV modelling or forecasting
  • Ability to convert data into decisions
  • Experience leading teams and influencing stakeholders
  • Fluency in English and German (advantageous)

Education

Bachelor's degree
OR
Master's degree
OR
Doctoral / PhD

Work Experience

approx. 4 - 6 years

Tasks

  • Own the end-to-end customer value management strategy
  • Develop personalized customer journeys and communication plans
  • Increase engagement through data-driven segmentation and campaigns
  • Drive monthly and quarterly commercial performance metrics
  • Lead commercial analytics and lifetime value modeling
  • Build advanced analytical models to support decision-making
  • Partner with product and marketing to identify opportunities
  • Translate complex data into clear commercial recommendations
  • Lead a team of analysts and specialists
  • Collaborate with senior stakeholders to define priorities
  • Manage reporting, experimentation, and machine-learning targeting

Languages

EnglishBusiness Fluent

GermanBusiness Fluent

Find the original job posting in its most current version here. Nejo automatically captured this job from the website of TF Bank and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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