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EGEGYM

Head of Brand & Design(m/w/x)

München
Full-timeWith Home OfficeSenior
AI/ML

Building brand execution and team culture for connected fitness equipment. Proven cross-functional team leadership experience required. 30 days vacation, flexible hours.

Requirements

  • 7–12 years in brand, communications, or content in B2B tech, startup, or scaleup environment
  • Proven track record of leading cross-functional teams
  • Ability to build trust, structure, and momentum, particularly in phases of change
  • Energized by turning strategy into execution
  • Ability to roll up sleeves, set priorities, and get things done
  • Understanding of how brand supports Sales, Product, and GTM in B2B context
  • Ability to communicate complex technology clearly and compellingly
  • Background leans toward brand communications or content strategy
  • Fluent in English
  • Fluent in German
  • Comfortable working in an international, hybrid team

Tasks

  • Lead, develop, and stabilize Brand Ops, Design, and Content teams
  • Build a clear team culture and structured ways of working
  • Establish strong individual development paths for team members
  • Partner with the Lead Brand Strategist
  • Act as the link between brand strategy and execution
  • Translate positioning, frameworks, and campaign concepts into deliverables
  • Define concrete deliverables, timelines, and priorities
  • Oversee the Brand Ops function as project management
  • Ensure efficient workflows and reliable delivery across Design and Content
  • Ensure quality and consistency across all brand outputs
  • Manage brand outputs for digital and print
  • Manage written content and international localization
  • Develop and maintain brand guidelines and playbooks
  • Develop and maintain naming strategy
  • Partner with senior leadership, Product Marketing, and Demand Generation
  • Align messaging and creative execution
  • Explore how new technologies, including AI, can improve team speed and impact
  • Immerse yourself in brand strategy
  • Understand brand portfolio, positioning, and creative identity
  • Build strong working relationships with the Lead Brand Strategist
  • Establish clear collaboration frameworks
  • Identify design or content workflows needing improvement
  • Propose solutions for workflow improvements
  • Develop understanding of the annual roadmap
  • Align quarterly plans across Global Marketing
  • Produce the quarterly Brand roadmap for the following quarter

Work Experience

  • 7 - 12 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent
  • GermanBusiness Fluent

Benefits

Flexible Working

  • Flexible working hours
  • Home office possibilities

More Vacation Days

  • 30 days of vacation

Diverse Work

  • Varied, challenging tasks

Career Advancement

  • Regular feedback

Healthcare & Fitness

  • Free EGYM Wellpass training
  • In-house gym with EGYM products

Additional Allowances

  • 60 € monthly benefit budget
  • Meal allowance

Public Transport Subsidies

  • Mobility subsidy

Corporate Discounts

  • Discounted offers
  • Employee benefits portal

Company Bike

  • Bike leasing offer

Retirement Plans

  • Employer-subsidized pension

Mentorship & Coaching

  • Mentoring program
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of EGYM and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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