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HAHager Group

Growth Marketing Specialist - Project Business(m/w/x)

Blieskastel
Full-timeOn-siteExperienced

Shaping marketing agenda for Project Business, translating priorities into data-driven strategies. Proven B2B Project Business marketing track record required. Personalized onboarding, internal career opportunities.

Requirements

  • Strong communication and stakeholder management
  • Assertiveness
  • High autonomy and ownership mindset
  • Proven B2B Project Business marketing track record
  • Exposure to key competitors and market players
  • Exposure to large contractor ecosystems
  • Demonstrated output in customer acquisition
  • Demonstrated output in product campaigns
  • Demonstrated output in product launches
  • Full marketing funnel experience
  • Campaign budget ownership experience
  • Strong market orientation
  • Strong market network
  • Understanding of key market players
  • Ability to engage and influence in market
  • Excellent cross-functional collaboration skills
  • Collaboration with Sales, Product, Content, Digital/CRM, Analytics
  • Fluent English
  • French or German is a strong plus
  • Technical background or strong technical interest is beneficial

Tasks

  • Shape and lead marketing agenda for Project Business
  • Translate business priorities into data-driven marketing strategy
  • Own end-to-end customer journey from awareness to retention
  • Develop multi-year marketing roadmap per vertical and target group
  • Drive scalable, sustainable growth through data-driven strategies
  • Optimize funnels, value propositions, and messaging through insights
  • Create globally aligned, locally scalable activation plans
  • Design automated journeys and targeted content ecosystems
  • Develop media strategy and integrated multi-market execution
  • Connect product launches with compelling storytelling
  • Tailor value propositions for key target audiences
  • Define strategic campaign priorities and briefs
  • Ensure cohesive awareness, demand, nurturing, and conversion programs
  • Partner with Sales and cross-functional teams for unified execution
  • Challenge assumptions and align on go-to-market priorities
  • Measure campaign performance through pipeline impact
  • Optimize marketing performance through insights and test-and-learn

Work Experience

  • approx. 1 - 4 years

Education

  • Vocational certification

Languages

  • EnglishFluent
  • Frenchis a plus
  • Germanis a plus

Benefits

Mentorship & Coaching

  • Personalized onboarding experience

Learning & Development

  • Learning and growth opportunities

Career Advancement

  • Internal career opportunities
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Hager Group and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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