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Global Marketing Strategy & Planning Lead(m/w/x)
Description
In this role, you will shape yfood's global marketing strategy by overseeing planning processes, managing campaigns, and ensuring alignment across teams. Your insights will drive performance and support international growth through structured marketing initiatives.
Let AI find the perfect jobs for you!
Upload your CV and Nejo AI will find matching job offers for you.
Requirements
- •Strategic background in management consulting, strategy, or central marketing role
- •Outstanding ability to structure complex topics and synthesize insights
- •Hands-on, analytical, and impact-driven
- •Strong business logic and financial mindset around budgets and investments
- •Global mindset with experience working across functions and markets
- •Excellent communication skills in English and German (C1), able to align senior stakeholders
Education
Work Experience
approx. 1 - 4 years
Tasks
- •Own the annual global marketing planning process
- •Build and manage multi-market campaign and launch calendars
- •Develop category and growth frameworks for market strategy
- •Lead budgeting models, forecasting, and investment allocation
- •Define the global campaign narrative and architecture
- •Develop playbooks and strategic guidelines for local teams
- •Create clear messaging, funnel, and briefing frameworks
- •Align with Creative and Activation teams for strategic consistency
- •Collaborate with E-Commerce to align brand and performance marketing
- •Partner with Brand Management to translate insights into strategy
- •Build and evolve global measurement and KPI frameworks
Languages
English – Business Fluent
German – Business Fluent
Benefits
Public Transport Subsidies
- •30€ contribution to public transportation
More Vacation Days
- •30 days of paid vacation
Healthcare & Fitness
- •Sports allowance
- •Health management workshops
Free or Subsidized Food
- •Free yfood products
Snacks & Drinks
- •Fruit basket
- •Free caffeine
- •Still water
- yfoodFull-timeWith HomeofficeSeniorMünchen
- yfood
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Global Marketing Strategy & Planning Lead(m/w/x)
The AI Job Search Engine
Description
In this role, you will shape yfood's global marketing strategy by overseeing planning processes, managing campaigns, and ensuring alignment across teams. Your insights will drive performance and support international growth through structured marketing initiatives.
Let AI find the perfect jobs for you!
Upload your CV and Nejo AI will find matching job offers for you.
Requirements
- •Strategic background in management consulting, strategy, or central marketing role
- •Outstanding ability to structure complex topics and synthesize insights
- •Hands-on, analytical, and impact-driven
- •Strong business logic and financial mindset around budgets and investments
- •Global mindset with experience working across functions and markets
- •Excellent communication skills in English and German (C1), able to align senior stakeholders
Education
Work Experience
approx. 1 - 4 years
Tasks
- •Own the annual global marketing planning process
- •Build and manage multi-market campaign and launch calendars
- •Develop category and growth frameworks for market strategy
- •Lead budgeting models, forecasting, and investment allocation
- •Define the global campaign narrative and architecture
- •Develop playbooks and strategic guidelines for local teams
- •Create clear messaging, funnel, and briefing frameworks
- •Align with Creative and Activation teams for strategic consistency
- •Collaborate with E-Commerce to align brand and performance marketing
- •Partner with Brand Management to translate insights into strategy
- •Build and evolve global measurement and KPI frameworks
Languages
English – Business Fluent
German – Business Fluent
Benefits
Public Transport Subsidies
- •30€ contribution to public transportation
More Vacation Days
- •30 days of paid vacation
Healthcare & Fitness
- •Sports allowance
- •Health management workshops
Free or Subsidized Food
- •Free yfood products
Snacks & Drinks
- •Fruit basket
- •Free caffeine
- •Still water
About the Company
yfood Labs GmbH
Industry
Food
Description
The company is the market leader in the smart food category in Germany, offering innovative complete food products for better nutrition.
- yfood
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