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YF
yfood Labs GmbH
2mo ago

Global Marketing Strategy & Planning Lead(m/w/x)

München
Full-timeWith Home OfficeExperienced

Description

In this role, you will shape yfood's global marketing strategy by overseeing planning processes, managing campaigns, and ensuring alignment across teams. Your insights will drive performance and support international growth through structured marketing initiatives.

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Requirements

  • Strategic background in management consulting, strategy, or central marketing role
  • Outstanding ability to structure complex topics and synthesize insights
  • Hands-on, analytical, and impact-driven
  • Strong business logic and financial mindset around budgets and investments
  • Global mindset with experience working across functions and markets
  • Excellent communication skills in English and German (C1), able to align senior stakeholders

Education

Bachelor's degree
OR
Master's degree

Work Experience

approx. 1 - 4 years

Tasks

  • Own the annual global marketing planning process
  • Build and manage multi-market campaign and launch calendars
  • Develop category and growth frameworks for market strategy
  • Lead budgeting models, forecasting, and investment allocation
  • Define the global campaign narrative and architecture
  • Develop playbooks and strategic guidelines for local teams
  • Create clear messaging, funnel, and briefing frameworks
  • Align with Creative and Activation teams for strategic consistency
  • Collaborate with E-Commerce to align brand and performance marketing
  • Partner with Brand Management to translate insights into strategy
  • Build and evolve global measurement and KPI frameworks

Languages

EnglishBusiness Fluent

GermanBusiness Fluent

Benefits

Public Transport Subsidies

  • 30€ contribution to public transportation

More Vacation Days

  • 30 days of paid vacation

Healthcare & Fitness

  • Sports allowance
  • Health management workshops

Free or Subsidized Food

  • Free yfood products

Snacks & Drinks

  • Fruit basket
  • Free caffeine
  • Still water
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of yfood Labs GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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