MILES Mobility
Lead CRM(m/w/x)
Full-timeWith HomeofficeSenior
Berlin
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BLBLACKLANE
Fixed Term CRM Senior Manager(m/w/x)
Berlin
Full-timeWith Home OfficeManagement
Nejo AI Summary
CRM roadmap ownership and lifecycle strategy for global chauffeur service. End-to-end CRM ownership and coaching CRM Manager required. 28 vacation days, BVG subsidy, and private pension plan.
Requirements
- End-to-end CRM area ownership
- Translate business priorities to lifecycle plans
- Drive retention, ride frequency, customer value
- Lead and coach CRM Manager
- Hands-on strategic development
- Collaborate with Product, Data, Analytics, Brand, Creative, Performance Marketing, local stakeholders
- Ensure CRM initiatives are strategically sound, operationally robust, and aligned with goals
- Customer-centricity
- Strategic thinking and CRM planning
- Operating across detail and altitude
- Challenging weak assumptions and short-term ideas
- Strong growth mindset
- Enjoy working in fast-moving, cross-functional environment
- Strong collaboration and clear communication
- Significant CRM/lifecycle marketing experience
- Ownership of complex journeys, programmes, or customer domains
- Data-driven environment experience
- Strong expertise in segmentation, targeting, contact strategy, CRM measurement
- Balance growth goals against guest experience and channel health
- Hands-on experience with modern CRM platforms and data ecosystems
- Strong analytical skills
- Solid understanding of experimentation, incrementality, performance interpretation
- Ability to partner effectively with cross-functional teams
- Prior experience in line management or people development
- Coaching, prioritisation, feedback skills
- Supporting growth of junior team members
- Strong brand and content instincts
- Ability to shape premium and commercially effective CRM communication
Tasks
- Own CRM roadmap for your area
- Prioritize work based on business value, guest impact, and team capacity
- Ensure important initiatives land well
- Lead lifecycle strategy and orchestration
- Ensure coherent journeys across channels
- Resolve conflicting or overlapping communications
- Set and steward segmentation and contact strategy
- Ensure targeting is consistent, scalable, and guest-friendly
- Drive experimentation and measurement culture
- Shape testing roadmap and select methodologies
- Use results to scale, refine, or stop initiatives
- Employ CRM operational excellence
- Partner with Product, Data, Engineering, and MarTech
- Improve capabilities for stronger CRM outcomes
- Own content planning for your remit
- Ensure CRM storytelling supports lifecycle and commercial goals
- Line manage and develop one CRM Manager
- Provide coaching, feedback, and prioritization support
- Communicate clearly in cross-functional forums
- Align stakeholders on priorities, risks, and trade-offs
- Build strong view of CRM landscape
- Identify quick wins and operational risks
- Pursue highest-value improvements first
- Deliver focused roadmap of lifecycle, segmentation, and content improvements
- Strengthen collaboration with key stakeholders
- Support and develop CRM Manager
- Consolidate learnings into playbooks and routines
- Scale successful initiatives
- Stop or reshape ineffective initiatives
- Ensure sustainable impact
- Leave clear, well-prioritized roadmap for next chapter
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Braze
Benefits
Other Benefits
- 12-month fixed-term maternity cover contract
Public Transport Subsidies
- Monthly BVG / Deutschlandticket subsidy
Retirement Plans
- Private pension plan with 20% employer contribution
Free or Subsidized Food
- Subsidised healthy meals
Mental Health Support
- Mental and physical health support
Learning & Development
- Continuous learning
Team Events
- Quarterly Mystery Rides voucher
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of BLACKLANE and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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BLBLACKLANE
Fixed Term CRM Senior Manager(m/w/x)
Berlin
Full-timeWith Home OfficeManagement
Nejo AI Summary
CRM roadmap ownership and lifecycle strategy for global chauffeur service. End-to-end CRM ownership and coaching CRM Manager required. 28 vacation days, BVG subsidy, and private pension plan.
Requirements
- End-to-end CRM area ownership
- Translate business priorities to lifecycle plans
- Drive retention, ride frequency, customer value
- Lead and coach CRM Manager
- Hands-on strategic development
- Collaborate with Product, Data, Analytics, Brand, Creative, Performance Marketing, local stakeholders
- Ensure CRM initiatives are strategically sound, operationally robust, and aligned with goals
- Customer-centricity
- Strategic thinking and CRM planning
- Operating across detail and altitude
- Challenging weak assumptions and short-term ideas
- Strong growth mindset
- Enjoy working in fast-moving, cross-functional environment
- Strong collaboration and clear communication
- Significant CRM/lifecycle marketing experience
- Ownership of complex journeys, programmes, or customer domains
- Data-driven environment experience
- Strong expertise in segmentation, targeting, contact strategy, CRM measurement
- Balance growth goals against guest experience and channel health
- Hands-on experience with modern CRM platforms and data ecosystems
- Strong analytical skills
- Solid understanding of experimentation, incrementality, performance interpretation
- Ability to partner effectively with cross-functional teams
- Prior experience in line management or people development
- Coaching, prioritisation, feedback skills
- Supporting growth of junior team members
- Strong brand and content instincts
- Ability to shape premium and commercially effective CRM communication
Tasks
- Own CRM roadmap for your area
- Prioritize work based on business value, guest impact, and team capacity
- Ensure important initiatives land well
- Lead lifecycle strategy and orchestration
- Ensure coherent journeys across channels
- Resolve conflicting or overlapping communications
- Set and steward segmentation and contact strategy
- Ensure targeting is consistent, scalable, and guest-friendly
- Drive experimentation and measurement culture
- Shape testing roadmap and select methodologies
- Use results to scale, refine, or stop initiatives
- Employ CRM operational excellence
- Partner with Product, Data, Engineering, and MarTech
- Improve capabilities for stronger CRM outcomes
- Own content planning for your remit
- Ensure CRM storytelling supports lifecycle and commercial goals
- Line manage and develop one CRM Manager
- Provide coaching, feedback, and prioritization support
- Communicate clearly in cross-functional forums
- Align stakeholders on priorities, risks, and trade-offs
- Build strong view of CRM landscape
- Identify quick wins and operational risks
- Pursue highest-value improvements first
- Deliver focused roadmap of lifecycle, segmentation, and content improvements
- Strengthen collaboration with key stakeholders
- Support and develop CRM Manager
- Consolidate learnings into playbooks and routines
- Scale successful initiatives
- Stop or reshape ineffective initiatives
- Ensure sustainable impact
- Leave clear, well-prioritized roadmap for next chapter
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Braze
Benefits
Other Benefits
- 12-month fixed-term maternity cover contract
Public Transport Subsidies
- Monthly BVG / Deutschlandticket subsidy
Retirement Plans
- Private pension plan with 20% employer contribution
Free or Subsidized Food
- Subsidised healthy meals
Mental Health Support
- Mental and physical health support
Learning & Development
- Continuous learning
Team Events
- Quarterly Mystery Rides voucher
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of BLACKLANE and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
BLACKLANE
Industry
Transportation
Description
The company aims to be the world’s leading premium global chauffeur service, prioritizing reliability, innovation, and first-class service.
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