Wolters Kluwer Legal Software Deutschland GmbH
Field Marketing Manager(m/w/x)
Full-timeWith HomeofficeExperienced
Hürth
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IBIbexa
Field Marketing Manager - DACH(m/w/x)
Köln
Full-timeWith Home OfficeExperienced
Nejo AI Summary
Orchestrating data-driven customer experiences across DACH with events and partner campaigns. Hands-on DACH market knowledge required. Flexible hours, hybrid work options.
Requirements
- Hands-on, commercially minded marketer
- Knowledge of DACH market
- Management of large trade show presence
- Building targeted campaigns with partners/sales
- Experience in field marketing
- Experience in event marketing
- Experience in regional B2B marketing
- Strong project management skills
- Strong organizational skills
- Collaborative mindset
- Ability to work closely with Sales, Marketing, Partner teams
- Strong understanding of pipeline-driven marketing
- Understanding of B2B environments
- Fluency in German
- Fluency in English
Tasks
- Own field marketing execution across Germany, Austria, and Switzerland
- Drive pipeline growth through events, campaigns, and partner marketing
- Plan, execute, and optimize campaigns, events, roundtables, and webinars
- Own the regional marketing calendar
- Coordinate local vendors
- Deliver campaigns end-to-end
- Ensure marketing initiatives align with Sales priorities
- Lead participation in key trade fairs and industry events
- Manage the full event lifecycle
- Coordinate post-event lead nurture
- Identify and evaluate new high-impact event opportunities
- Execute joint marketing initiatives with channel partners
- Co-create campaigns with partners
- Co-host events with partners
- Support partner enablement initiatives
- Ensure partner marketing activities contribute to pipeline targets
- Localize global campaigns, content, and messaging
- Ensure linguistic quality and cultural relevance
- Adapt value propositions and positioning for DACH
- Define shared targets and priority accounts with Sales leadership
- Deliver measurable lead generation and pipeline contribution
- Participate in regional pipeline reviews
- Adjust marketing plans based on commercial feedback
- Manage the regional event and campaign budget
- Ensure efficient allocation across activities
- Track performance and measure ROI
- Share insights and recommendations with leadership
- Identify and activate customer success stories
- Support initiatives for new customer acquisition
- Support initiatives for customer expansion
- Provide insights on local market dynamics
- Provide insights on competitor activity
- Provide insights on audience trends
- Provide insights on partner ecosystems
- Share learnings and best practices with the broader team
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degree
Languages
- German – Native
- English – Native
Benefits
Flexible Working
- Flexible working hours
- Hybrid work options
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Ibexa and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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IBIbexa
Field Marketing Manager - DACH(m/w/x)
Köln
Full-timeWith Home OfficeExperienced
Nejo AI Summary
Orchestrating data-driven customer experiences across DACH with events and partner campaigns. Hands-on DACH market knowledge required. Flexible hours, hybrid work options.
Requirements
- Hands-on, commercially minded marketer
- Knowledge of DACH market
- Management of large trade show presence
- Building targeted campaigns with partners/sales
- Experience in field marketing
- Experience in event marketing
- Experience in regional B2B marketing
- Strong project management skills
- Strong organizational skills
- Collaborative mindset
- Ability to work closely with Sales, Marketing, Partner teams
- Strong understanding of pipeline-driven marketing
- Understanding of B2B environments
- Fluency in German
- Fluency in English
Tasks
- Own field marketing execution across Germany, Austria, and Switzerland
- Drive pipeline growth through events, campaigns, and partner marketing
- Plan, execute, and optimize campaigns, events, roundtables, and webinars
- Own the regional marketing calendar
- Coordinate local vendors
- Deliver campaigns end-to-end
- Ensure marketing initiatives align with Sales priorities
- Lead participation in key trade fairs and industry events
- Manage the full event lifecycle
- Coordinate post-event lead nurture
- Identify and evaluate new high-impact event opportunities
- Execute joint marketing initiatives with channel partners
- Co-create campaigns with partners
- Co-host events with partners
- Support partner enablement initiatives
- Ensure partner marketing activities contribute to pipeline targets
- Localize global campaigns, content, and messaging
- Ensure linguistic quality and cultural relevance
- Adapt value propositions and positioning for DACH
- Define shared targets and priority accounts with Sales leadership
- Deliver measurable lead generation and pipeline contribution
- Participate in regional pipeline reviews
- Adjust marketing plans based on commercial feedback
- Manage the regional event and campaign budget
- Ensure efficient allocation across activities
- Track performance and measure ROI
- Share insights and recommendations with leadership
- Identify and activate customer success stories
- Support initiatives for new customer acquisition
- Support initiatives for customer expansion
- Provide insights on local market dynamics
- Provide insights on competitor activity
- Provide insights on audience trends
- Provide insights on partner ecosystems
- Share learnings and best practices with the broader team
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degree
Languages
- German – Native
- English – Native
Benefits
Flexible Working
- Flexible working hours
- Hybrid work options
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Ibexa and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Ibexa
Industry
Marketing
Description
Ibexa is a European marketing orchestration platform that empowers organisations to deliver seamless, data-driven customer experiences across the entire digital journey.
Not a perfect match?
- Wolters Kluwer Legal Software Deutschland GmbH
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Partner Manager DACH(m/w/x)
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