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Experiential Marketing Manager(m/w/x)
Concept development and production for European automotive flagship events, launches, and VIP experiences. 5+ years experience in premium automotive or luxury retail environments required. Car sharing and lease mobility program.
Requirements
- Degree in Marketing, Events, Business, or related field
- 5+ years of experience in experiential marketing, brand activation, events, or customer experience
- Proven track record in premium automotive, luxury, lifestyle, or high-end retail environments
- Strong expertise in event design and production, project management, agency leadership, and budget ownership
- Solid understanding of premium brand standards, European market dynamics, retail experience design, and GDPR-compliant data capture
- Analytical mindset with experience measuring brand lift, NPS, conversion, and ROI
- Fluency in English; German or additional European languages are a plus
- Hands-on, calm under pressure, detail-oriented, and strong hospitality mindset
Tasks
- Define and deliver the European experiential roadmap
- Lead concept development and production for flagship events
- Execute launches, test drive programs, pop-ups, and VIP experiences
- Design and enhance experiential elements across various touchpoints
- Select and manage agencies and suppliers
- Negotiate commercial terms and oversee delivery quality
- Collaborate with PR, Digital, CRM, Product, Sales, and Global Creative
- Define KPIs and capture customer feedback and engagement data
- Measure ROI and optimize concepts and formats
- Manage budgets, timelines, and risk assessments
- Ensure GDPR-compliant data capture and legal alignment
- Develop playbooks, toolkits, and training for consistent execution
Work Experience
- 5 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
- German – Basic
Benefits
Flexible Working
- Flexible working hours
- Hybrid working policy
Competitive Pay
- Competitive salary and benefits package
Learning & Development
- Continued learning and professional development
Company Vehicle
- Car sharing and lease mobility program
Free or Subsidized Food
- Complimentary daily lunch
- Subsidized breakfast options
Healthcare & Fitness
- Complimentary fitness facility
- Opportunity to join sporting clubs
Informal Culture
- Highly international working environment
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Experiential Marketing Manager(m/w/x)
Concept development and production for European automotive flagship events, launches, and VIP experiences. 5+ years experience in premium automotive or luxury retail environments required. Car sharing and lease mobility program.
Requirements
- Degree in Marketing, Events, Business, or related field
- 5+ years of experience in experiential marketing, brand activation, events, or customer experience
- Proven track record in premium automotive, luxury, lifestyle, or high-end retail environments
- Strong expertise in event design and production, project management, agency leadership, and budget ownership
- Solid understanding of premium brand standards, European market dynamics, retail experience design, and GDPR-compliant data capture
- Analytical mindset with experience measuring brand lift, NPS, conversion, and ROI
- Fluency in English; German or additional European languages are a plus
- Hands-on, calm under pressure, detail-oriented, and strong hospitality mindset
Tasks
- Define and deliver the European experiential roadmap
- Lead concept development and production for flagship events
- Execute launches, test drive programs, pop-ups, and VIP experiences
- Design and enhance experiential elements across various touchpoints
- Select and manage agencies and suppliers
- Negotiate commercial terms and oversee delivery quality
- Collaborate with PR, Digital, CRM, Product, Sales, and Global Creative
- Define KPIs and capture customer feedback and engagement data
- Measure ROI and optimize concepts and formats
- Manage budgets, timelines, and risk assessments
- Ensure GDPR-compliant data capture and legal alignment
- Develop playbooks, toolkits, and training for consistent execution
Work Experience
- 5 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
- German – Basic
Benefits
Flexible Working
- Flexible working hours
- Hybrid working policy
Competitive Pay
- Competitive salary and benefits package
Learning & Development
- Continued learning and professional development
Company Vehicle
- Car sharing and lease mobility program
Free or Subsidized Food
- Complimentary daily lunch
- Subsidized breakfast options
Healthcare & Fitness
- Complimentary fitness facility
- Opportunity to join sporting clubs
Informal Culture
- Highly international working environment
About the Company
Hyundai Motor Europe GmbH
Industry
Automotive
Description
The company leads in automotive innovation and strategic market research to enhance customer understanding and product development.
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