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DEdeskbird

Director of Product Marketing(m/w/x)

Berlin, München
Full-timeWith Home OfficeSenior
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Defining B2B SaaS product positioning and messaging for a fast-growing tech company. 8-12+ years in product marketing required, PLG experience a plus. Generous annual leave, home office support.

Requirements

  • 8–12+ years in Product Marketing in B2B SaaS
  • Ownership of Positioning and messaging, sales enablement & GTM strategy
  • Experience with PLG or self-serve motions (strong plus) & customer marketing / expansion
  • Deep customer empathy and curiosity
  • Strong strategic thinking and storytelling ability
  • Ability to simplify complex products into clear value
  • Strong cross-functional collaboration skills
  • High ownership and accountability for business outcomes
  • Experience in multi-region GTM environments
  • Experience with SMB + Mid-Market segmentation
  • Familiarity with lifecycle marketing and funnel dynamics

Tasks

  • Define Ideal Customer Profiles and buyer personas
  • Refine pain/gain frameworks by segment
  • Ensure shared customer understanding across GTM teams
  • Define and evolve core value proposition
  • Develop product positioning and competitive differentiation
  • Create compelling narratives by segment
  • Translate product features into business value
  • Ensure messaging consistency across all channels
  • Develop enablement content and frameworks
  • Create pitch narratives and talk tracks
  • Develop objection handling frameworks
  • Create competitive battlecards
  • Develop value-based selling frameworks
  • Translate enablement content into structured programs
  • Ensure consistent rollout and adoption of enablement
  • Own direct conversion strategy for small SMBs
  • Define value proposition for self-serve users
  • Develop messaging and packaging for PLG motion
  • Define key conversion flows on website
  • Optimize website to signup to activation funnel
  • Optimize free-to-paid conversion efficiency
  • Optimize self-serve funnel efficiency
  • Define customer segmentation and targeting
  • Develop expansion messaging for upsell/cross-sell
  • Create retention and engagement narratives
  • Partner with Demand Gen, GTM Ops, and CS
  • Maximize Net Revenue Retention (NRR)
  • Activate existing customers for growth
  • Build strong customer advocacy and references
  • Ensure campaigns are grounded in strong messaging
  • Improve conversion across the funnel with Demand Gen
  • Translate positioning into scalable narratives with Brand
  • Ensure consistency across all external communication
  • Own go-to-market for new features
  • Own go-to-market for major releases
  • Own go-to-market for strategic initiatives
  • Define target segments for launches
  • Define messaging for launches
  • Define launch plans
  • Align sales and marketing for launches
  • Lead customer research initiatives
  • Conduct win/loss analysis
  • Manage competitive intelligence
  • Act as the voice of the market internally

Work Experience

  • 8 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • English – Business Fluent

Benefits

Modern Equipment

  • Home office support

Learning & Development

  • Learning & development budget

Startup Environment

  • Hub visit

More Vacation Days

  • Generous annual leave

Additional Allowances

  • Joy budget
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of deskbird and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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