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ALAlmedia

Director of CRM(m/w/x)

Berlin
Full-timeOn-siteSenior

Architecting a customer lifecycle engine with personalized engagement strategies for rewarded user acquisition. High-volume B2C engagement experience in AdTech or Gaming required. Equity in a profitable startup, central Berlin office.

Requirements

  • Experience in high-volume B2C engagement
  • Experience in AdTech, Gaming, or Rewarded User Acquisition environments
  • Micro-conversions are critical
  • Mastery of Omnichannel Orchestration Platforms
  • Ability to build complex Liquid logic
  • Ability to build API-triggered campaigns
  • Technical proficiency in SQL
  • Technical proficiency in Data Visualization
  • Independently query user behavior
  • Build performance dashboards without Analyst support
  • Managing deliverability at massive scale
  • Ensuring high-intent messaging bypasses spam filters
  • Direct experience with Web3/Blockchain wallet-based notifications
  • Deep knowledge of SKAdNetwork/ATT impact on retention attribution
  • Full accountability for the "post-install" world
  • Treating every churned user as a problem to be solved
  • Pushing team toward hyper-personalization
  • Pushing team toward 1:1 communication standards
  • Thriving in high-growth setting
  • Pivoting strategy based on real-time campaign performance
  • Pivoting strategy based on evolving market trends

Tasks

  • Architect a sophisticated customer lifecycle engine
  • Transform raw behavioral data into personalized engagement strategies
  • Engineer automated lifecycle journeys
  • Design the CRM data schema
  • Scale global retention KPIs
  • Partner with Senior PMs and the Head of UA

Work Experience

  • approx. 4 - 6 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • Braze
  • Itable
  • Salesforce Marketing Cloud
  • Liquid
  • SQL
  • Web3/Blockchain
  • SKAdNetwork
  • ATT

Benefits

Competitive Pay

  • Equity in Almedia

Bonuses & Incentives

  • Profitable startup

Modern Office

  • Central Berlin office
  • Modern office

Public Transport Subsidies

  • Transport subsidy

Free or Subsidized Food

  • Breakfasts and lunches

Learning & Development

  • Language learning

Healthcare & Fitness

  • Urban Sports Club
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Almedia and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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