Director Marketing DACH(m/w/x)

Description

As a pivotal leader in the DACH commercial team, you will drive growth for life-changing CGM systems by leading high-impact marketing strategies and mentoring a talented team to success.

Requirements

• •Strategic and operational marketing leadership experience
• •Ability to lead and motivate teams
• •Marketing leadership in CGM or healthcare
• •Success developing marketing and cross-functional talent
• •Strong strategic thinking and messaging capabilities
• •Ability to influence and inspire sales
• •Experience delivering multi-channel HCP/DTC campaigns
• •History of managing successful product launches
• •Analytical mindset for data-driven decisions
• •Exceptional communication and collaboration skills
• •Familiarity with market research and strategy
• •Business fluent German and English
• •Bachelor’s degree and 15+ years experience
• •9+ years of successful management experience
• •Master in Marketing (plus)

Tasks

• •Provide strategic direction for DACH market strategies
• •Lead the annual brand planning process
• •Align brand strategy with cross-functional stakeholders
• •Develop localized messaging for HCPs and consumers
• •Lead and mentor a high-performing marketing team
• •Drive successful new product launches and engagement
• •Execute professional education marketing strategies
• •Translate competitive intelligence into actionable opportunities
• •Develop omnichannel and CRM engagement strategies
• •Optimize e-commerce growth and OOP channel strategy
• •Leverage marketing analytics to maximize ROI
• •Contribute to regional product and marketing workstreams

Tools & Technologies

Benefits