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DEDexcom Deutschland GmbH

Director Marketing DACH(m/w/x)

Mainz
Full-timeWith Home OfficeSenior

Leading DACH marketing strategy for continuous glucose monitoring systems, developing localized messaging for HCPs and consumers. Marketing leadership in diabetes care or medical devices essential. Global growth opportunities, qualified tuition reimbursement.

Requirements

  • Strategic and operational marketing leadership experience
  • Ability to lead and motivate teams
  • Marketing leadership in CGM or healthcare
  • Success developing marketing and cross-functional talent
  • Strong strategic thinking and messaging capabilities
  • Ability to influence and inspire sales
  • Experience delivering multi-channel HCP/DTC campaigns
  • History of managing successful product launches
  • Analytical mindset for data-driven decisions
  • Exceptional communication and collaboration skills
  • Familiarity with market research and strategy
  • Business fluent German and English
  • Bachelor’s degree and 15+ years experience
  • 9+ years of successful management experience
  • Master in Marketing (plus)

Tasks

  • Provide strategic direction for DACH market strategies
  • Lead the annual brand planning process
  • Align brand strategy with cross-functional stakeholders
  • Develop localized messaging for HCPs and consumers
  • Lead and mentor a high-performing marketing team
  • Drive successful new product launches and engagement
  • Execute professional education marketing strategies
  • Translate competitive intelligence into actionable opportunities
  • Develop omnichannel and CRM engagement strategies
  • Optimize e-commerce growth and OOP channel strategy
  • Leverage marketing analytics to maximize ROI
  • Contribute to regional product and marketing workstreams

Work Experience

  • 15 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • GermanBusiness Fluent
  • EnglishBusiness Fluent

Tools & Technologies

  • CRM
  • digital
  • broadcast

Benefits

Career Advancement

  • Global growth opportunities

Learning & Development

  • In-house learning programs

Additional Allowances

  • Qualified tuition reimbursement
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Dexcom Deutschland GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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