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FRFREENOW

Digital Marketing Manager(m/w/x)

Hamburg, Berlin
Full-timeOn-siteExperienced
AI/ML

Designing and executing B2B paid media campaigns for a European multi-mobility app. Proficiency with HubSpot, LinkedIn, Google, Apple Ads required. Sabbatical leave policies, WeRoad partnership.

Requirements

  • Obsession with MQL to SQL conversion rate
  • Understanding digital touchpoints and journey optimization
  • Proficiency with HubSpot, LinkedIn, Google, Apple Ads
  • Cross-functional diplomacy with Sales, Creative, Data teams
  • Commercial acumen (ROI, LTV, Pipeline understanding)
  • Fluent English
  • 3+ years B2B Digital Marketing lead generation

Tasks

  • Manage full-funnel lead acquisition strategies
  • Nurture prospects from MQL to SQL
  • Design and manage end-to-end B2B paid media
  • Execute campaigns across SEA, Paid Social, and App platforms
  • Manage monthly acquisition budgets
  • Analyze cohort data (ROAS, Retention, CLV)
  • Optimize spend for efficient ROI
  • Collaborate with design and content teams
  • Produce, test, and iterate high-performing ad assets
  • Optimize landing pages
  • Develop and execute ABM strategies
  • Target high-value enterprise accounts
  • Collaborate with Analytics teams to build dashboards
  • Monitor the full customer journey funnel
  • Drive a rigorous A/B testing roadmap
  • Explore emerging tech and AI use cases
  • Identify new publisher opportunities
  • Collaborate with B2C UA teams
  • Achieve B2B, B2C, and market-wide targets

Work Experience

  • 3 years

Education

  • Vocational certificationOR
  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • HubSpot
  • LinkedIn Ads
  • Google Search
  • Apple Search Ads

Benefits

Flexible Working

  • Flexible working arrangements

Learning & Development

  • LinkedIn Learning

Workation & Sabbatical

  • Sabbatical leave policies

More Vacation Days

  • Special leave policies
  • Birthday off
  • December 24th off
  • December 31st off

Corporate Discounts

  • WeRoad partnership

Other Benefits

  • Short-term EU work policy
  • Mobility Credit

Healthcare & Fitness

  • Health Insurance

Mental Health Support

  • Employee assistance program
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of FREENOW and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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