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FRFREENOW

B2B Digital Acquisition Manager(m/w/x)

Hamburg, Berlin
Full-timeOn-siteExperienced
AI/ML

Managing digital acquisition campaigns on SEA, Paid Social (LinkedIn, Meta), and App platforms (Apple, Google, TikTok) for urban multi-mobility. Proficiency in HubSpot, LinkedIn Ads, Google/Apple Search Ads required. Sabbatical and special leave policies, WeRoad partnership, birthday off.

Requirements

  • Obsession with MQL to SQL conversion rate optimization
  • Proficiency in HubSpot, LinkedIn Ads, Google/Apple Search Ads
  • Cross-functional diplomacy with Sales, Creative, Data teams
  • Commercial acumen (ROI, LTV, Pipeline understanding)
  • Fluent English skills
  • Minimum 3 years B2B Digital Marketing lead generation experience

Tasks

  • Develop strategies to identify and capture prospects
  • Nurture prospects from MQL to SQL stages
  • Design and manage B2B performance campaigns
  • Execute campaigns across SEA and Paid Social (LinkedIn, Meta)
  • Manage campaigns on App platforms (Apple, Google, TikTok)
  • Manage monthly acquisition budgets
  • Analyze cohort data (ROAS, Retention, CLV)
  • Optimize budget for efficient spend
  • Collaborate with design and content teams
  • Produce high-performing ad assets and landing pages
  • Test and iterate on ad assets and landing pages
  • Develop and execute Account-Based Marketing (ABM) strategies
  • Penetrate high-value enterprise targets
  • Collaborate with Analytics teams
  • Build data dashboards
  • Monitor the customer journey funnel
  • Drive a rigorous A/B testing roadmap
  • Explore emerging technologies
  • Identify AI use cases and new publisher opportunities
  • Align with B2C UA teams
  • Achieve B2B and B2C targets
  • Ensure market-wide target attainment

Work Experience

  • 3 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • HubSpot
  • LinkedIn Ads
  • Google Search
  • Apple Search Ads

Benefits

Flexible Working

  • Flexible working arrangements

Learning & Development

  • LinkedIn Learning

Workation & Sabbatical

  • Sabbatical and special leave policies

Corporate Discounts

  • WeRoad partnership

More Vacation Days

  • Birthday off
  • December 24th off
  • December 31st off

Other Benefits

  • Short-term EU work policy
  • Mobility credit

Healthcare & Fitness

  • Health insurance

Mental Health Support

  • Employee assistance program
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of FREENOW and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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