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Marketing Manager - App Marketing(m/w/x)

Hamburg
Full-timeOn-siteExperienced

Campaign planning and execution for mobile applications at an inclusive fashion brand, managing Paid Social with Adjust, Meta, Google Ads, Apple Search Ads. 1.5+ years of mobile campaign experience in fast-paced environments required. Flexible working hours.

Requirements

  • Degree in business administration, media management, e-commerce, or related field
  • 1.5+ years of app marketing experience, ideally in fast-paced environments
  • Strong analytical skills and data interpretation
  • Knowledge in app marketing, campaign setup, targeting, and Paid Social
  • Experience with Adjust, Meta Business Manager, Google Ads, and Apple Search Ads
  • Excellent written and spoken English skills

Tasks

  • Plan and execute app marketing campaigns
  • Manage Paid Social across multiple platforms
  • Define and monitor key performance indicators
  • Analyze ROAS and CPI for data-driven decisions
  • Manage budgets and forecast performance
  • Scale campaigns to maximize results
  • Run A/B tests and optimization experiments
  • Track industry trends and strategic growth opportunities
  • Collaborate with Design and Media on creatives
  • Work with Analytics and Tech on automation
  • Mentor junior team members and share best practices

Education

  • Bachelor's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • Adjust
  • Meta Business Manager
  • Google Ads
  • Apple Search Ads
  • Smartly
  • Meta Advantage+
  • App Stores

Benefits

Flexible Working

  • Flexible working hours

Retirement Plans

  • Company pension scheme

Corporate Discounts

  • Exclusive employee discounts

Snacks & Drinks

  • Organic fruits and beverages

Learning & Development

  • Free language courses
  • Continuing education opportunities

Healthcare & Fitness

  • Sports classes and subsidies

Modern Equipment

  • Free choice of hardware

Modern Office

  • Modern centrally located office

Team Events

  • Regular company events

Informal Culture

  • International team
  • Dog-friendly office

Additional Allowances

  • Mobility allowance

Other Benefits

  • Support in relocation process
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of ABOUT YOU and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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