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Senior Marketing Manager(m/w/x)
App install and user acquisition campaigns for multi-mobility app across 9 European markets. 3-5+ years B2C app marketing experience required. Sabbatical and special leave policies.
Requirements
- 3-5+ years B2C marketing experience
- Strong focus on app marketing
- Experience in fast-paced or international environment
- Proven experience scaling user acquisition campaigns
- Experience with multi-channel campaigns
- Hands-on experience collaborating with agencies
- Strong organizational skills
- Strong communication skills
- Ability to manage multiple projects
- Ability to work independently
- Fluent German skills
- Good English skills
- CV submission in English
Tasks
- Support local marketing plan development and execution for Germany
- Execute integrated campaigns for app installs and user acquisition
- Drive user engagement and reactivation through campaigns
- Manage day-to-day campaign execution
- Coordinate campaign content and digital ads
- Manage campaign timelines
- Support ATL and BTL campaign execution
- Ensure alignment with digital and app growth objectives
- Brief creative and media agencies
- Coordinate with creative and media agencies
- Collaborate with creative and media agencies
- Deliver campaigns on time
- Deliver campaigns on budget
- Ensure campaigns align with brand guidelines
- Monitor campaign performance
- Contribute to post-campaign analysis
- Contribute to campaign learnings
- Work cross-functionally with local stakeholders
- Work cross-functionally with central stakeholders
Work Experience
- 3 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Native
- English – Business Fluent
Tools & Technologies
- B2C marketing
- app marketing
- user acquisition campaigns
- multi-channel campaigns
- digital
- offline
Benefits
Flexible Working
- Flexible working arrangements
Learning & Development
- LinkedIn Learning
Workation & Sabbatical
- Sabbatical and special leave policies
Corporate Discounts
- WeRoad partnership
More Vacation Days
- Birthday off
- 24th December off
- 31st December off
Other Benefits
- Short term EU work policy
- Mobility Credit
Mental Health Support
- Employee assistance program
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Senior Marketing Manager(m/w/x)
App install and user acquisition campaigns for multi-mobility app across 9 European markets. 3-5+ years B2C app marketing experience required. Sabbatical and special leave policies.
Requirements
- 3-5+ years B2C marketing experience
- Strong focus on app marketing
- Experience in fast-paced or international environment
- Proven experience scaling user acquisition campaigns
- Experience with multi-channel campaigns
- Hands-on experience collaborating with agencies
- Strong organizational skills
- Strong communication skills
- Ability to manage multiple projects
- Ability to work independently
- Fluent German skills
- Good English skills
- CV submission in English
Tasks
- Support local marketing plan development and execution for Germany
- Execute integrated campaigns for app installs and user acquisition
- Drive user engagement and reactivation through campaigns
- Manage day-to-day campaign execution
- Coordinate campaign content and digital ads
- Manage campaign timelines
- Support ATL and BTL campaign execution
- Ensure alignment with digital and app growth objectives
- Brief creative and media agencies
- Coordinate with creative and media agencies
- Collaborate with creative and media agencies
- Deliver campaigns on time
- Deliver campaigns on budget
- Ensure campaigns align with brand guidelines
- Monitor campaign performance
- Contribute to post-campaign analysis
- Contribute to campaign learnings
- Work cross-functionally with local stakeholders
- Work cross-functionally with central stakeholders
Work Experience
- 3 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Native
- English – Business Fluent
Tools & Technologies
- B2C marketing
- app marketing
- user acquisition campaigns
- multi-channel campaigns
- digital
- offline
Benefits
Flexible Working
- Flexible working arrangements
Learning & Development
- LinkedIn Learning
Workation & Sabbatical
- Sabbatical and special leave policies
Corporate Discounts
- WeRoad partnership
More Vacation Days
- Birthday off
- 24th December off
- 31st December off
Other Benefits
- Short term EU work policy
- Mobility Credit
Mental Health Support
- Employee assistance program
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
FREENOW
Industry
Transportation
Description
The company empowers smarter mobility decisions, helping people to move freely and cities to thrive.
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