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KAKaseya Careers

Demand Generation Manager(m/w/x)

München
Full-timeOn-siteExperienced
AI/ML

Executing EMEA demand generation plans for AI-powered IT management software. Native German speaker with 3+ years B2B tech demand generation experience required. Campaign calendar coordination and MQL tracking.

Requirements

  • Native German speaker with full professional English proficiency
  • 3+ years B2B demand generation, digital marketing, or growth marketing experience in IT/software/tech
  • Understanding of IT landscape and technology buyer evaluation
  • Hands-on experience with multi-channel campaigns for lead generation
  • Practical experience with LinkedIn Ads, Google Ads, email marketing, content syndication
  • Familiarity with marketing automation platforms and CRM systems
  • Analytical mindset for campaign data review and optimisation
  • Strong organisational and project management skills
  • Experience with agencies or media partners is beneficial

Tasks

  • Support EMEA demand generation plan execution
  • Coordinate campaign calendar and channel execution
  • Track MQL performance across markets
  • Execute paid and owned campaigns on LinkedIn, Google Ads, display, email, and content syndication
  • Generate qualified leads and pipeline
  • Manage campaign setup and lead capture processes
  • Coordinate landing page creation and form optimization
  • Align lead scoring and sales handoff processes
  • Work with intent data platforms and internal data teams
  • Identify target accounts for campaign targeting
  • Monitor campaign performance
  • Collaborate with Data and Analytics team
  • Track CPL, MQL volume and quality, pipeline contribution, and channel ROI
  • Coordinate with external agencies, media partners, and freelancers
  • Ensure campaigns meet performance standards
  • Work closely with Segment Leads and Campaign Managers
  • Align campaigns with target audiences and commercial priorities
  • Support account-based marketing initiatives
  • Assist with target account lists and digital campaign setup
  • Coordinate with sales development teams
  • Contribute to post-campaign analysis and optimization
  • Identify improvements and apply insights to future campaigns

Work Experience

  • 3 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • GermanNative
  • EnglishBusiness Fluent

Tools & Technologies

  • LinkedIn Ads
  • Google Ads
  • marketing automation platforms
  • CRM systems
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Kaseya Careers and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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