Description

In this role, you will leverage data and user psychology to enhance the learning experience for music enthusiasts. Your day-to-day responsibilities will involve crafting effective lifecycle strategies, optimizing user engagement, and driving subscription growth through targeted communications.

Requirements

• •Experience with Braze for 2+ years
• •Braze Certification completed
• •Experience building or scaling high-performing lifecycle or CRM programs
• •Strong technical fluency in tools like Braze, Iterable, or similar
• •Clarity, momentum, and low-ego, high-ownership approach to cross-functional work
• •Ability to think in systems and optimize

Tasks

• •Own end-to-end lifecycle strategy and execution
• •Utilize the Braze platform for segmentation, triggers, A/B testing, and dynamic content
• •Build and manage scalable communication frameworks with modular content blocks and audience logic
• •Develop a CRM playbook with best practices for user activation, engagement, and subscription nudges
• •Define and track performance KPIs such as open rate, CTR, conversion, retention, and ARR impact
• •Run experiments to enhance email, push, and in-app messaging performance
• •Collaborate with Analytics to analyze segment behavior and identify churn risk signals
• •Analyze user data, support tickets, interviews, and feedback to stay close to user needs
• •Coordinate with Marketing, Product, and Support to ensure consistent and valuable lifecycle messaging
• •Maintain a scalable voice and tone guide for lifecycle communications
• •Provide internal teams with insights on performance, issues, blockers, and opportunities

Tools & Technologies

Benefits